Sony Entertainment Television’s ‘Indian Idol’ S15 has taken the lead as India’s highest-rated reality show, outshining competitors in Week 44. Garnering an impressive viewership of 3.0 million in its launch week, the iconic singing reality show has boosted the network’s Saturday-Sunday 9 pm slot by 1.5 times.
Spanning over 15 seasons and two decades, ‘Indian Idol’ has become a cultural landmark, captivating audiences of all ages and establishing itself as a go-to platform for advertisers. Season 15 is co-presented by Birla Opus Paints and supported by Smith & Jones Pasta Masala, Code Deodorants, Adani, and Vaseline, with Siyarams as an associate sponsor.
Known for unearthing exceptional talent, ‘Indian Idol’ has nurtured dreams and provided a grand stage for aspiring singers across India. This season brings even greater spectacle with its “playfront” approach, highlighting not just vocal ability but full-scale performances, where contestants showcase their talent as all-around entertainers.
‘Indian Idol’ S15 airs every Saturday and Sunday at 9 pm on Sony Entertainment Television, continuing its legacy of shaping India’s musical landscape.