NEWJ (New Emerging World of Journalism Limited) jumped 10 spots and has been ranked 25th among the top global digital-first publishers.
NEWJ is the only Indian news publisher to consistently find a place in the top 50 ‘Digital First Media and Entertainment Properties’ by Tubular Labs Inc., a leading global social video analytics company.
NEWJ, India’s fastest growing media-tech company backed by Jio Platforms, wrapped up 2021 by making strides in delivering high-impact content to the Indian masses as a social-first publisher.
In the year 2021, NEWJ launched over 35 channels across social media and OTT platforms covering multiple languages and had aggregated a viewership of 11.15 billion+ this year, amassing a total of 18 billion+ views to date.
The average weekly video production capacity grew exponentially from 250 videos per week in 2020 to nearly 1000 videos per week in 2021, the company said in a statement.
The year has also been promising as NEWJ collaborated with more than 25 brands for unique content production and distribution campaigns. Some of the most noteworthy partnerships have been with brands such as CRED, Luxor (Parker), Berger Paints, and Reliance Digital.
The company also bagged a record four accolades throughout the year. Beginning with IAMAI’s India Digital Awards for two categories, ENBA Special Jury Mention for the Best Digital News Channel (Hindi) to Entrepreneur India’s Best Online + Digital Startup of the Year, NEWJ has been recognized across reputed media forums.
The strength of the NEWJ team is a true reflection of the core values and ‘employee first’ approach which the company stands for. From 95 team members in December 2020, the size of the team has grown to 230 in December 2021.
The team represents 25 States and Union Territories of the country, upholding the company’s core value of regional diversity.
NEWJ has also undertaken several initiatives of upskilling and reskilling its talent force with team members pursuing certification programs from reputed institutions and entities such as Google, Duke University, and Stanford University.
Speaking on the milestones of the year bygone and the recent global rankings, NEWJ Founder and CEO, Shalabh Upadhyay, said, “We remain committed to the positive impact our content can have on society. NEWJ’s uniqueness lies in the regional diversity it represents through content offerings in thirteen languages. Our employees have been at the heart of our growth and we place the utmost importance on our employees’ personal and professional well-being.”