Popular photo sharing and video sharing service Instagram has announced a new ‘Collab’ feature that will allow users of the social media platform to collaborate with others on Feed Posts and Reels.
The new collabs feature will allow two accounts to co-author a post or reel, which will appear jointly to each user’s followers and will share the same comment thread, as well as views and like counts, ANI reported from Washington.
Launching of a new feature, the company said in a tweet, “We are launching Collabs, a new way to co-author Feed posts and Reels Invite an account to be a collaborator. Both names will appear on header, share to both sets of followers, live on both profile grids, share views, likes, and comments.”
The company also said that the option is currently a global test that’s only available to a small group of people who already have their Facebook profiles linked to a personal, creator, or business account on Instagram.
The platform will also roll out the ability for users to post photos and videos from desktop browsers.