INVIDI Technologies, a leader in addressable advertising technology, has announced a groundbreaking partnership with Hathway Digital Ltd., a wholly-owned subsidiary of Hathway Cable and Datacom Limited, and DEN Networks Ltd., two major players in India’s digital cable TV industry.

This collaboration introduces addressable TV advertising to the Indian market for the first time, marking a significant advancement in the way digital cable TV advertising is conducted.

The new addressable TV solution aims to enhance advertising precision, allowing brands to target specific audience segments based on demographics, interests, and behaviors. This partnership leverages INVIDI’s advanced technology to deliver highly targeted and personalized advertisements through Hathway Digital and DEN’s extensive distribution networks.
Key Features of the Partnership:
·         Targeted Advertising: Advertisers can now deliver ads to precise household segments, improving relevance and engagement. This approach reduces ad wastage by ensuring that advertisements reach the most suitable audience.
·         Enhanced Efficiency: By focusing on targeted delivery, brands can optimize their advertising spend and improve ROI. The solution allows for tailored messaging, increasing the impact and effectiveness of campaigns.
·         Improved Viewer Experience: Subscribers benefit from more relevant content, which reduces ad clutter and enhances their overall viewing experience.
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Prasad Sanagavarapu, Chief Operating Officer of INVIDI Technologies, emphasized the transformative impact of the partnership, stating, “This collaboration represents a major leap forward for content owners, viewers, and advertisers alike. INVIDI’s Addressable TV solutions will enable brands to deliver relevant ads directly to their target audiences, optimizing marketing spend and enhancing the Indian advertising ecosystem.”

A representative from DEN Networks added, “Integrating INVIDI’s technology into our operations is a game-changer for our advertising partners. It allows unprecedented targeting precision, providing subscribers with more relevant content and a better viewing experience.”

Hathway Digital also expressed enthusiasm about the partnership, noting, “Partnering with INVIDI Technologies to bring targeted advertising to Digital Cable TV is a milestone in our commitment to delivering innovative solutions. This advancement will redefine linear TV advertising, offering brands a new level of precision in connecting with their audiences.”

This partnership combines Hathway Digital and DEN’s broad distribution networks with INVIDI’s sophisticated targeting capabilities, creating a powerful advertising tool that bridges traditional TV’s wide reach with digital precision. The introduction of addressable TV advertising is set to revolutionize how brands connect with their ideal customers, ensuring more effective and efficient advertising campaigns.