IPL on TV continues to lose both viewers & advertisers
SUBSCRIBE
JOBS
Custom Image
Go Back
1 year ago 01:00:57pm Television

IPL on TV continues to lose both viewers & advertisers

New Delhi, 19-May-2023, By IBW Team

fan park

In week 6, television advertisers fell by 40 percent.

The previous season of the IPL had 98 advertisers, whereas the current season has only 59 advertisers on TV.

Advertisers in digital, on the other hand, number in the hundreds.

TV viewership remains at its second-lowest level in the last six years, with a TVR of 4.46 in the current season. In 2020, it was 6.4.

The younger demographic prefers to watch IPL on mobile (JioCinema), according to the findings of the Axis My India Consumer Sentiment Index in May.

64 percent of the survey participants in the 18-25 age group preferred watching IPL on mobile.

On TV, 23 percent of the IPL match reach is from the 2-14 age group, while only 15 percent is from 15-21 & 18 percent from the 22-30 age group.

The IPL viewership of connected TV is 55+ million, whereas on HD TV it remains at 29.8 million (without outdoor).


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    BCS
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos