ITV Network has named Akshansh Yadav as its new Chief Product & Technology Officer for its digital business, signaling a strategic push towards enhanced user engagement and AI-driven content personalization.

A media veteran with over a decade of experience, Yadav brings a robust mix of expertise across media, fintech, and D2C domains. His impressive portfolio includes leadership roles at top Indian media houses like ABP News, Zee News, and the India Today Group, where he most recently spearheaded multiple digital initiatives. His fintech experience, gained during his time at Canara HSBC Insurance, where he launched the company’s digital business in India, and his roles at Insurance Dekho and CarDekho, further amplify his credentials.

During his tenure as Chief Product & Technology Officer at IDPL (Zee Media), Yadav led transformative digital projects, including the revamp of the WION News and Zee Business mobile applications and the overhaul of the DNA website. These initiatives resulted in a significant spike in user engagement and traffic, cementing his reputation as a catalyst for digital growth.

An alumnus of Rajasthan Technical University with a degree in Computer Science Engineering, Yadav also holds an MBA from MICA, one of India’s premier business schools. Adding to his tech-forward approach, he completed a licentiate in Machine Learning from Harvard University, equipping him with a cutting-edge understanding of AI ecosystems.

Yadav’s expertise lies in building scalable digital products that drive revenue through content personalization and AI-powered recommendations. His strategic approach to digital transformation focuses on creating immersive and tailored user experiences, a vision he aims to bring to ITV Network’s growing digital presence.

Commenting on his new role, Yadav said, “I am honored to join ITV Network as the Chief Product & Technology Officer at such a pivotal time when digital media is evolving at a breakneck speed. My focus shall be on leveraging cutting-edge Artificial Intelligence to create personalized content experiences that resonate with our audience. In an era where user engagement is paramount, I am excited to drive innovative solutions that shall not only enhance our offerings but also contribute to our growth and pivot us to the next orbit of success in the digital media landscape.”

Abhay Ojha, CEO for TV, Print, Digital & Sports League Business at ITV Network, expressed confidence in Yadav’s appointment, stating, “Akshansh’s unique blend of media expertise and technological acumen will drive innovative solutions that elevate our audience’s experience and strengthen our market position. His proven track record in digital transformation and AI will empower ITV Network to deliver personalized content experiences that resonate with our audience and elevate our digital strategy.”

As ITV Network continues to expand its digital footprint, Yadav’s leadership is expected to play a pivotal role in propelling the company into the next phase of growth, emphasizing AI integration, personalized content, and enhanced user engagement.