JioCinema and Tinder have joined forces to bring viewers an exclusive series called ‘Swipe Ride’ on JioCinema, India’s leading digital entertainment platform. This highly anticipated show, produced by Viacom18 Digital Ventures, focuses on the dating experiences of Indian women and their pursuit of autonomy in the dating world. Starting from July 7th, the first episode featuring Uorfi Javed will be available for free streaming on JioCinema.
As per the Press release, in ‘Swipe Ride,’ popular social media content creator and actor, Kusha Kapila, returns as the host, chauffeuring Tinder members to their dates. Accompanying them on their journey is a surprise celebrity guest.
Together, they engage in meaningful conversations about the intricacies of dating, romance, relationship expectations, and how Tinder facilitates different types of connections.
Taru Kapoor, GM of Tinder and Match Group India, stated, ‘Swipe Ride’ celebrates the diverse perspectives of young Indian women and their dating journeys in a relatable context. This series encourages open dialogues about self-care, financial independence, dating autonomy, and the freedom to make choices. Young women who are actively dating are sharing their honest and transparent experiences, demonstrating the courage to explore various possibilities.”