JioCinema redefines subscription market with launch of premium plans
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6 months ago 12:24:24pm Television

JioCinema redefines subscription market with launch of premium plans

New Delhi, 25-April-2024, By IBW Team

JioCinema

JioCinema, renowned for its diverse entertainment offerings, is set to revolutionize the subscription market with the launch of its premium plans, offering enhanced viewing experiences at competitive prices.

With a special introductory pricing starting at just Rs. 29/month for single-device access and Rs. 89/month for family plans covering up to 4 devices, JioCinema aims to address key consumer concerns such as device restrictions, video quality, and subscription costs, the company said in a press release.

The JioCinema Premium plans promise an ad-free experience with up to 4K quality streaming and offline viewing options, catering to the evolving preferences of entertainment enthusiasts across Indian households. Existing members will seamlessly transition to the new Family plan at no additional cost, further enhancing their viewing experience.

Exclusive Access to Premium Content:

Top International Content in Local Languages: Through collaborations with leading studios such as Peacock, HBO, Paramount, and Warner Bros. Discovery, JioCinema Premium members will enjoy premieres of blockbuster Hollywood titles in Hindi, Tamil, Telugu, Bengali, and Marathi.
Wholesome Kids & Family Entertainment: With a vast library of Indian and international animations and parental control features, JioCinema ensures a safe and engaging viewing experience for families.
Genre-Defining Originals & Blockbuster Movies: From upcoming original series like “Ranneeti: Balakot & Beyond” to blockbuster Bollywood premieres, JioCinema promises top-rated content every month.
Before-TV Premieres & Live Channels: Early access to serials from Colors, Nickelodeon, and Viacom18 Network channels, along with streaming access to 20+ TV channels.
Kiran Mani, CEO of Viacom18 Digital, expressed, “JioCinema Premium aims to redefine premium entertainment for every Indian household, breaking cost and quality barriers to democratize access to quality entertainment. With 4K streaming, offline viewing, and no device restrictions, we aim to empower users with an unmatched entertainment experience.”

In addition to the launch, JioCinema unveiled a compelling campaign titled “Toh Aaj Kya Plan Hai?” highlighting the benefits of JioCinema Premium while humorously showcasing consumer dilemmas in choosing entertainment plans.

As India’s new entertainment plan, JioCinema Premium is poised to transform the way audiences consume content, offering a comprehensive and affordable entertainment solution for all.


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