JioCinema has named cricket legend and IPL champion Sachin Tendulkar as it’s Brand Ambassador. Tendulkar’s involvement will support JioCinema’s aim to make sports viewing associated with digital.
Tendulkar, one of the most revered cricketers of all time, begins his new innings with JioCinema in a film in which he urges fans to watch the IPL solely on JioCinema.
In addition, the former Mumbai Indians icon and captain will take part in several activities that will be broadcast on JioCinema, Sports18, and various social media platforms.
“Sachin Tendulkar is synonymous with cricket and one of those rarest of rare cricketers who have been part of the rapidly changing face of cricket for over three decades,” said Viacom18 Sports CEO Anil Jayaraj. We are happy to have him amplify JioCinema’s offer to sports lovers of an unrivaled digital experience to watch their favorite sports.”
The TATA Indian Premier League 2023 season begins on March 31 with the defending champions Gujarat Titans taking against MS Dhoni’s Chennai Super Kings at the Narendra Modi Stadium in Ahmedabad. This season, all matches will be available for free on JioCinema.
Furthermore, JioCinema will provide a 4K feed, multi-language and multi-cam presentation, interactivity through stats pack, and Play Along feature for over 700 million internet users during the TATA IPL 2023 edition.
JioCinema, which is currently available to Jio, Airtel, Vi, and BSNL subscribers, is live-streaming all Women’s Premier League matches in English, Hindi, Tamil, Telugu, and Kannada.