As the excitement builds for the upcoming TATA IPL season, JioCinema wraps up its series of nationwide roadshows aimed at gathering advertisers under one roof. The extensive tour, covering nine cities by the end of February, has been a platform for showcasing JioCinema‘s offerings for TATA IPL 2024 and reigniting discussions on the potential of digital advertising, bolstered by last year’s impressive results.

The roadshows, held in cities including Bengaluru, Kolkata, Patna, Chennai, Ahmedabad, and Hyderabad, have seen participation from prominent advertisers sharing their experiences with TATA IPL on JioCinema from the previous season.

Discussions have highlighted the opportunities for new advertisers in the upcoming season, particularly focusing on regional outreach, expansion into Connected TV, and targeted advertising. This underscores the efficacy of digital platforms for such grand events and the extensive reach and precision they offer.

Ravi Kumar from Raksha Pipes commented, “The innovative ad formats and new offerings from JioCinema for IPL ’24 look promising, potentially unlocking new audiences for brands like ours.”

Rajeev Gupta of Bounce Electric emphasized the power of regional feeds during IPL, enabling precise targeting of audiences in specific geographies.

Saumya Gupta, Brand Head of DaMensch, highlighted JioCinema’s ability to target specific cohorts based on language and device preferences, optimizing campaign budgets effectively.

Shawn Chandy, CMO of Paragon Footwear, expressed excitement about reaching mass audiences through regional language feeds and targeting Jio 4G feature phone users.

Abhishek Mukherjee, Chief Business Officer of The Media Ant, praised JioCinema for eliminating barriers of expensive advertising and spillage, particularly with the advent of Connected TV.

Last season, JioCinema offered IPL coverage in 12 languages and 17 feeds for free, resulting in a staggering 449 million viewership and an average watch time of 70 minutes per match. This year, digital viewership is expected to surpass 650 million, setting another record in its own right.