JioHotstar, India’s leading OTT platform, has announced a strategic partnership with Nielsen, a global leader in audience measurement and data analytics, to revolutionize digital ad measurement ahead of the highly anticipated Tata IPL 2025.

According to Nielsen, this collaboration marks a significant milestone, introducing first-of-its-kind transparent campaign reporting for an Indian media company.

Leveraging Nielsen’s expertise in audience measurement and JioHotstar’s first-party data, the partnership aims to enhance advertiser insights and optimize campaign effectiveness during one of the most-watched sporting events in India.

By integrating advanced measurement tools like Nielsen ONE Ads (formerly Digital Ad Ratings) and its Volumetric and Reach Analysis, advertisers will gain real-time insights into their ad performance, enabling data-driven decision-making for improved ROI.

As part of this engagement, Nielsen will establish a data pipeline to track key ad performance metrics, including:
Impressions & Clicks – Measuring campaign engagement
Campaign Reach – Evaluating audience penetration
On-Target Reach – Assessing the effectiveness of ad placements

The metrics will be made accessible via the Nielsen ONE dashboard, providing advertisers and agencies with a centralized view of campaign analytics, addressing the long-standing industry need for transparent ad measurement solutions.

Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar, emphasized the transformative potential of the collaboration:
“Through our association with Nielsen, we aim to redefine how advertising on Digital/OTT is measured and delivered across India’s most iconic entertainment and sports properties. As one of the largest streaming platforms in the country, JioHotstar is committed to providing advertisers with cutting-edge solutions that enhance transparency and precision. This partnership is a step towards delivering unparalleled value to our partners during Tata IPL 2025 and beyond.”

Echoing similar sentiments, Arnaud Frade, President (Commercial), Asia, Nielsen, highlighted the role of data-driven insights in reshaping digital advertising:
“As a trusted leader in audience measurement for over 100 years, Nielsen is committed to supporting the evolving needs of advertisers with data-driven insights. Our collaboration with JioHotstar reinforces our role as a preferred partner in the Indian media ecosystem, bringing greater transparency and accountability to digital ad measurement. Together, we are shaping the future of India’s rapidly evolving media landscape and helping advertisers make informed decisions that drive better outcomes in a dynamic digital environment.”

Nielsen’s cutting-edge solutions are expected to set new benchmarks for digital ad performance tracking, benefiting not just the media and advertising industries, but other sectors reliant on data-driven strategies. With Tata IPL 2025 projected to attract millions of viewers, the collaboration between JioHotstar and Nielsen is poised to redefine advertising effectiveness, campaign precision, and audience targeting in India’s booming OTT landscape.