JioStar nets 11 sponsors for ICC Men’s CT2025

JioStar, the official broadcaster and streaming partner for the highly anticipated ICC Men’s Champions Trophy 2025, has locked in 11 leading sponsors for the tournament, signaling strong market confidence in cricket’s unmatched popularity, The Economic Times reported.

The star-studded lineup of sponsors includes Dream11, Pernod Ricard India, Beam Suntory, Kohler, Birla Opus, Vodafone Idea, ICICI Direct, LIC Housing Finance Limited, Eicher Motors, Indira IVF, and others, ensuring the tournament’s vast reach and commercial success.

The ninth edition of the Champions Trophy, set to take place across Pakistan and the United Arab Emirates from February 19 to March 9, 2025, is expected to draw millions of fans globally. JioStar’s strategic brand partnerships aim to enhance the viewing experience, offering cricket enthusiasts an immersive journey packed with engaging content and interactive sponsor-driven activations.

Anup Govindan, Chief Revenue Officer – Sports at JioStar, expressed enthusiasm about the collaboration, stating, “We are thrilled to bring the ICC Men’s Champions Trophy 2025 to millions of cricket fans in India, supported by a robust roster of sponsors. This tournament is poised to be a landmark event, and the enthusiastic participation of top brands underscores the unifying power of cricket. We look forward to delivering an unmatched viewing experience for fans and meaningful value for our partners.”

The tournament’s sponsor ecosystem highlights a diverse blend of industries, from fintech and real estate to consumer goods and healthcare, showcasing cricket’s broad appeal across demographics. Fans can expect unique brand integrations, exclusive contests, and in-depth match coverage, all curated to elevate their tournament experience.

As the Champions Trophy kicks off on February 19, JioStar is geared up to redefine sports broadcasting, blending technology, storytelling, and innovative marketing strategies to make the 2025 edition a memorable spectacle for cricket lovers.

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RU Ediriwira, Group CTO, NXTDigital Limited

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N.K. Rouse, COO, NXT Digital Ltd

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Vynsley Fernandes, MD & CEO, NXTDigital Limited

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Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!