JioStar secures 20 top brands for TATA IPL 2025

With the excitement building for the upcoming TATA IPL 2025, official broadcaster JioStar has onboarded 20 brands across multiple industries, cementing its status as the ultimate destination for advertisers seeking high-impact visibility.

The lineup features an impressive mix of established names from beverages, financial services, consumer goods, and gaming, including My11Circle, Campa Energy, Birla Opus, PokerBaazi, SBI, PhonePe, Mutual Funds Sahi Hai, Thums Up, Google Search, Allen Solly, Jaquar Bath + Light, GPay, Kent Kuhl Fans, Dream11, Campa, Joy Cosmetics, TVS, Asian Paints, Zupee, and Amul.

As one of the most-watched sporting spectacles in India, IPL has always been a magnet for brands aiming to engage with millions of passionate cricket fans. This year, JioStar is set to redefine advertising dynamics with an array of innovative ad-tech solutions designed to maximize brand impact.

Speaking on the development, Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator at JioStar, emphasized IPL’s role as more than just a sporting event. “IPL is a cultural juggernaut that unites fans and brands at an unprecedented scale. As we gear up for the 2025 season, we are thrilled to welcome our partners to our platform, which offers unmatched reach, cutting-edge ad innovations, and deep consumer engagement. Our seamless synergy between TV and digital, coupled with AI-driven targeting, ensures that brands not only gain visibility but also drive real impact.”

According to The Economic Times, JioStar has introduced several groundbreaking advertising solutions that promise to enhance the viewing experience while delivering high-impact brand messaging. These include:

AI-powered audience segmentation for hyper-personalized targeting.
Interactive ad formats that engage viewers across TV and digital platforms.
Multilingual broadcasts ensuring a deeper connection with diverse regional audiences.
Seamless cross-platform integration, allowing brands to reach consumers wherever they watch the IPL.

Additionally, advertisers can leverage unique TV ad solutions, such as Brand Spotlight, which guarantees exclusive placements in the first five overs of a match, CGI-Led Live Interventions for immersive brand storytelling, Scannable Action Replay to drive direct consumer interaction, and interactive ad tech via Star Deals.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!