JioStar has just announced the launch of MegaBlast, a bold new media product designed to give brands unmatched visibility and engagement in just one day.

Positioned as the first-of-its-kind offering in India, MegaBlast promises to deliver massive attention at scale — combining the broad reach of television with the precision and performance of digital, according to a press release issued by the company.

In a world where every scroll, click, and swipe is a battle for attention, MegaBlast arrives as a timely solution for brands seeking to dominate the narrative and spark meaningful engagement instantly. Built specifically for high-impact moments — whether it’s a product launch, festival campaign, or a milestone event — MegaBlast gives marketers the power to “own the day” across screens, audiences, and geographies.

With coverage in 10 languages across both urban and rural markets, MegaBlast delivers a staggering 365 million viewers in a single 24-hour cycle. The campaign runs simultaneously across 84 top television channels and digital platforms like JioHotstar. This massive footprint ensures that brands reach virtually every corner of the country — and stay top-of-mind throughout the day.

“MegaBlast is a response to what brands have been asking for — the ability to dominate attention, not just buy media,” said Ajit Varghese, Head of Revenue – Entertainment & International at JioStar. “We’ve fused two of India’s most powerful media platforms to create an offering that’s measurable, memorable, and made for speed.”

What makes MegaBlast especially compelling is the intensity of its performance. With over 4.5 billion ad views in a single day and an average of 13 exposures per viewer, the product isn’t just about visibility — it’s about creating a cultural moment. From households to mobile screens, from living rooms to social feeds, MegaBlast ensures the brand stays at the centre of every conversation.

JioStar has also integrated high-engagement ad formats like Brand Bridge, Spotlight Frames, Pause Ads, Mega Spots, and more — all carefully embedded into high-traction programming and marquee shows. These formats are designed to subtly but powerfully place brands at every viewer touchpoint without disrupting the content experience.

For marketers, the offering is not only impactful but cost-efficient. At less than one paisa per view, MegaBlast offers national scale without the typical weeks-long wait of traditional media planning. It’s an all-in-one-day blitz that promises results — and does so affordably.

MegaBlast is tailor-made for the current pace of business. In a world that’s moving faster than ever, it gives brands a tool to show up strong, loud, and everywhere — not over a campaign cycle, but in one high-voltage day.