IN10 Media Network’s production house, Juggernaut Productions, announced on Tuesday a collaboration with Umesh Shukla and Ashish Wagh’s Merry Go Round Studios to co-produce content for OTT platforms.
Shukla, known for critical and commercially-successful films ‘Oh My God’ and Amitabh Bachchan and Rishi Kapoor-starrer ‘102 Not Out’, has mastered the art of illustrating simple human stories with compelling emotions.
After producing successful series like ‘Shoorveer’, ‘Code M’ S1 & 2, ‘The Married Woman’, ‘Avrodh’ and others, Juggernaut Productions aims to expand its development and content slate via such partnerships.
The production house will co-develop content that is rich in human stories employing Umesh’s expertise in storytelling, the platform said in a statement.
On the collaboration, Samar Khan, CEO of Juggernaut Productions (OTT) said, “Juggernaut Productions is happy to co-create content with Merry Go Round and work with a talented filmmaker like Umesh Shukla. He portrays human emotions with excellence and ease. This partnership will further expand our horizon of storytelling with varied themes that resonate with audiences across the country.”
Umesh Shukla, co-founder of Merry Go Round Studios added, “Juggernaut Productions has created a niche for itself with some ground-breaking shows in the past couple of years. We are excited to partner with them as our energies are in sync. We both want to capture the audience’s pulse and give them innovative and disruptive shows.”
The two will co-develop a series revolving around an acclaimed Gujarati play, ‘Ek Room Rasodu’ (One Room Kitchen), directed by Shukla.
The play, based on a true story written by Jayesh Mehta and full of laughter and irony of life, has been running successfully with 100+ shows across cities like Ahmedabad, Mumbai, Kolkata, Bangalore, and others.