In a groundbreaking move that blends finance and blockchain technology, KALP Decentra Foundation, a non-profit driving digital transformation, and WION, India’s leading international news network, are set to premiere ‘Token: Money Magnet’—a first-of-its-kind educational TV series on real-world asset tokenization.

The show debuts on Saturday, March 15, 2025, at 7:30 pm, marking a major leap in bringing blockchain-based financial innovation into the mainstream.

With tokenization emerging as a game-changer in the financial world, ‘Token: Money Magnet’ aims to simplify the complexities of transforming traditional assets—real estate, commodities, and intellectual property—into secure, tradeable digital tokens. The series will dive into the benefits of tokenization, including:
Increased liquidity in traditionally illiquid markets
Enhanced financial transparency through blockchain technology
Tokenized ownership, enabling fractional asset investment

By breaking down this financial revolution, the show educates investors, businesses, and policymakers, positioning itself as a must-watch for anyone looking to navigate the future of finance.

This special edition series will feature exclusive discussions with global blockchain and financial leaders, including:
Tim Draper – Founder, Draper Associates
Annelise Osborne – Chief Business Officer, Kadena
Michael Gord – GDA Capital
Sean Lee – Co-Founder, IDA

In a historic industry-first move, ‘Token: Money Magnet’ is not just about explaining tokenization—it is being tokenized itself. Viewers will receive free tokens, granting them partial ownership of the show, turning them from passive audiences into active stakeholders.

Tapan Sangal, Director, KALP Decentra Foundation, emphasized, “Tokenization isn’t just transforming finance—it’s rewriting the very rules of our global economy. With ‘Token: Money Magnet,’ we’re creating a living case study by tokenizing the series itself. By distributing free tokens to viewers, we’re not just educating them—we’re empowering them to be part of the financial revolution.”

Karan Abhishek Singh, CEO of Zee Media Corporation Limited (ZMCL), highlighted the broader impact of the show, “At ZMCL, we are committed to bringing cutting-edge financial insights to our audiences. This show is not just about trends—it’s about unlocking real opportunities for people to engage with the future of finance in a meaningful way.”

With governments, businesses, and financial institutions rapidly integrating tokenization, ‘Token: Money Magnet’ is set to arm viewers with the knowledge and tools to capitalize on this shift.

Tune in to WION on March 15, 2025, at 7:30 pm and claim your stake in the next financial revolution.