Kopiko, a leading coffee candy, has unveiled a new TV commercial as part of the ‘Kopiko Chaba’ campaign featuring Indian cricket legend MS Dhoni.

The move follows a month after the official announcement of MS Dhoni as the brand ambassador of Kopiko, the candy brand said in a press release.

 Sharing his excitement, Dhoni remarked, “I am genuinely thrilled for the launch of the ‘Kopiko Chaba’ campaign. This campaign not only celebrates the authentic coffee taste for which Kopiko is known around the world but also the delight that it brings into our lives.”

Sonal Dabral, founder of Tribha and the creative mind behind the film, shared, “The ‘Kopiko Chaba’ campaign promises to showcase humour, drama and the refreshing transformation Kopiko brings in every bite, with MSD starring in never seen before avatars.”

Achyut Kasireddy, Managing Director of Mayora India, shared his enthusiasm, stating, “We’re elated to unveil this extraordinary creative featuring MS Dhoni. This film is a pure celebration of Kopiko’s originality, which gives it a unique taste. Our collaboration with MS Dhoni underscores the values of leadership, authenticity, and delight, which are common between him and Kopiko. We are excited to present a campaign that resonates with our audience, offering an unparalleled blend of taste and joy.”

Mayora India is a FMCG company that is part of the MAYORA Group, headquartered in Jakarta, Indonesia. Its FMCG portfolio in India includes Kopiko in the Confectionery category; Malkist and Coffee Joy in Biscuits; Choki-Choki, GoChoco, and Beng Beng in Chocolates; and Café Blend in the Beverages category.

The new TV creative premiered on January 23 across all major television channels nationwide. In addition to TV broadcast, the film will be extensively promoted across various social media platforms and OTT channels, ensuring widespread visibility, the company said.

Apart from media, Kopiko will also roll out the ‘Captain Cool’ edition packs in the market showcasing Dhoni’s on-screen avatars in the Kopiko Chaba campaign.