Lionsgate Play partners with Sony Music
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3 years ago 03:30:53pm Television

Lionsgate Play partners with Sony Music

New Delhi, 26-February-2022, By IBW Team

c Play partners with Sony Music

Streaming service Lionsgate Play has announced a new deal with Sony Music Entertainment for its next Indian Original ‘Jugaadistan’ which will premiere on March 4, 2022.

The show, features Sumit Vyas, Arjun Mathur, Parambrata Chatterjee, Rukshar Dhillon, Taaruk Raina, Gopal Datt, and Ahsaas Channa among others.

The series focuses on a dusty by-lanes of a campus, where they meet college politicians, professors, and urges them to take off the rose-tinted glasses and explore a gritty side of college life.

Putting together a diverse album that reflects the show’s theme, the makers have brought back homegrown music band the Indian Ocean. They have included songs by Akasa, Mika Singh and The Yellow Diary, amongst others.

What stands out through the show is its stellar background music that complements and completes the vast narrative with ease. Put together by Anurag Saikia, Khamosh Shah, Prabhdeep Taba Chake, Traffic Jam and Moussak – the songs blend mainstream voices with the music of celebrated underground artists. The album has been picked by Sony Music, who will be promoting it under their banner, the company said in a statement.

Commenting on the partnership, Rohit Jain, MD, South Asia and Networks – Emerging Markets Asia, Lionsgate said, “Right from the word go, we paid a lot of attention to the music of the show. It is a campus drama, and we didn’t want the usual run-of-the-mill songs for it. Each track has been crafted with attention to detail and reflects the theme and mood of our story.”

“We are glad that so many artists agreed to come and make the music for the show. We tried to keep the album’s vibe very diverse so that the songs appeal to college-goers across the country. And for those who’ve passed out and adulted, it’s a trip back to good times!”, Rohit added.

Sanujeet Bhujabal, Executive Director, Sony Music India said, “There is a novelty in this album, and that was our biggest draw. We were mesmerised by the use of the sounds by artists who come from such different worlds and yet fit in so beautifully with the album. It was a delight hearing the beats of Indian Ocean, the Yellow Diary and Akasa in a mainstream show, though they are well known for their pop tracks. And yet, the show has found such talented indie artists to score their background music. It is an eclectic album that is bound to strike a chord with everyone.”


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