Live Times and Aidem Ventures join forces to redefine news ad sales

Live Times, India’s first global multicast news hub, has announced a strategic partnership with Aidem Ventures, India’s leading media sales and marketing consulting firm. This partnership marks a significant step in Live Times’ journey toward delivering impactful journalism while expanding its advertising outreach and revenue potential.

With over two decades of expertise in managing advertising sales for India’s top media brands, Aidem Ventures has been appointed as the Agency on Record for advertising sales for Live Times. This partnership is expected to transform the advertising landscape for Live Times, leveraging Aidem’s innovative sales strategies, cutting-edge technology, and extensive network to maximize ROI for advertisers.

Dilip Kumar Singh, Founder of Live Times, shared his excitement:
“Our partnership with Aidem in India is an extension of our commitment to excellence and quality. Aidem’s expertise in media marketing will help us scale our advertising efforts and establish new benchmarks in the media industry. Together, we aim to create unparalleled value for advertisers and viewers.”

Karan Gupta, Director of Aidem Ventures, emphasized:
“We are thrilled to collaborate with Live Times, a channel that stands for truth and fact-based journalism. We look forward to helping Live Times gain greater recognition among advertisers while maintaining its editorial integrity.”

Live Times operates as India’s first Global Multicast News Hub, delivering 24×7 satellite news from a state-of-the-art infrastructure. Embodying the values of ‘Satyam Shivam Sundaram’, the platform is committed to truth-based journalism, countering fake news, and fostering a global democratization of information.
By combining cutting-edge technology with partnerships from top-tier global tech companies and credible news providers, Live Times ensures the delivery of high-quality, independent, and impartial news to audiences worldwide.

Aidem Ventures is India’s largest independent media sales and marketing consulting firm, with a track record of successfully managing advertising sales for some of the nation’s most prominent media brands. With its deep expertise, Aidem plays a pivotal role in enabling brands to achieve greater market reach and monetization opportunities.

This collaboration is set to disrupt the media landscape by aligning Live Times’ vision of truthful journalism with Aidem’s unparalleled marketing capabilities, ensuring value creation for advertisers, viewers, and the media ecosystem at large.
For more information, visit: https://www.livetimes.news/ , https://www.aidem.in/

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!