In a crowded media landscape where trust and engagement often waver, Live Times has carved a unique identity as India’s first global multicast news hub. With a groundbreaking approach to news delivery.
The channel has redefined how millions consume information. Its commitment to real-time, credible, and impactful journalism has earned it a loyal viewership, as highlighted by the latest Broadcast Audience Research Council (BARC) report, according to press release.
The report reveals that Live Times has achieved an Average Time Spent (ATS) of approximately 10 minutes across India and Hindi-speaking markets among the 15+ demographic over the past four weeks. Urban audiences, particularly in Mumbai and Delhi, have shown remarkable engagement, with Mumbai viewers spending an average of 21 minutes and Delhi recording an ATS of over 8 minutes during week 51. These figures underscore the deep connection Live Times has forged with its audience in just a few weeks.
The success of Live Times lies in its unwavering commitment to delivering authentic, timely, and relevant news. As the nation’s first global multicast news platform, it has redefined storytelling by blending accuracy with purpose. Its programming lineup, featuring flagship shows like Live Pradesh, Delhi Ke Dil Mein Kya Hai, and Live Express, focuses on issues that matter most to viewers, making the news more relatable and impactful.
Founder and CEO Dilip Kumar Singh attributes this success to the channel’s audience-centric approach. “The exceptional ATS numbers are a testament to the trust and loyalty of our viewers, who turn to us for news that not only respects their intelligence but also prioritizes the truth. Our audience seeks more than just headlines; they desire information that empowers, educates, and inspires,” Singh stated.
Live Times has set itself apart by integrating cutting-edge technology into its operations, ensuring real-time updates and immersive viewing experiences. Its programming dives deep into stories, offering analyses that not only inform but also empower audiences to make better decisions.
The channel’s emphasis on citizen-first journalism has struck a chord with diverse demographics, building a rapidly expanding viewership base. Whether it’s uncovering hard-hitting truths, presenting in-depth analyses, or amplifying grassroots stories, Live Times is committed to elevating the standards of Indian media.
For advertisers, Live Times offers an unparalleled platform to connect with an engaged, diverse audience. Rooted in trust and integrity, the channel enables brands to deliver messages that resonate deeply and authentically with viewers.
Investors, too, are taking note of Live Times’ meteoric rise. Its innovative approach, combined with exceptional execution, positions it as a media powerhouse with immense potential for long-term growth.
As Live Times continues to shape the future of journalism in India, it extends an invitation to all—viewers, advertisers, and investors. For viewers, it promises news that informs and inspires. For advertisers, it offers a unique opportunity to connect with audiences in a meaningful way. And for investors, it represents a chance to back a visionary platform that is revolutionizing Indian media.
With its unwavering focus on truth and its mission to empower, Live Times is not just a news channel—it’s a movement. It stands as a beacon of reliable journalism, fostering a more informed and inspired India.