The Melbat Live sports news portal will remain the title sponsor of Chennaiyin Football Club under a new agreement that extended the partnership for the 2024-25 season.
Under the terms of the agreement, the Melbat Live logo will be placed on the front of Chennaiyin FC’s playing and training kits. Besides, the news portal’s logo will be displayed on the football pitch, tickets and the club’s social networks, a media statement from Melbat stated.
“We are happy to continue our partnership with Chennaiyin FC. This club is one of the best-known in the country and has many loyal fans in South India. The contract extension underlines our commitment to the sports development in the region and will enhance our brand’s recognition. We will continue to delight CFC fans with the most relevant information and breaking news about their favorite team,” said a Melbat Live spokesperson.
Chennaiyin FC was founded on August 28, 2014. It is based in the city of Chennai and plays in the Jawaharlal Nehru Stadium, also known as Marina Arena. The club has won the Indian Super League twice and puts a lot of emphasis on youth development structure.
“For our club, the decision to extend the contract with Melbat Live was simple and meaningful. Our partnership helps strengthen the bond with the fans and provides the financial resources to reach new heights. We are confident that our combined efforts will help us achieve success in the new season,” a spokesperson for the football club added.
Melbat Live and Chennaiyin FC are organizing interactions with the players and fans via this association, along with exciting activations at the stadium on match days and promotions with ticket giveaways and branded equipment.
The Melbat Live international sports news portal provides the latest information on football, cricket, kabaddi and other popular sports in India.