The International Cricket Council (ICC) has lined up a suite of innovative digital initiatives designed to engage and reward cricket fans globally ahead of the ICC Men’s T20 World Cup 2024, including Hindi language Insta and Facebook channels.

These initiatives will ensure more fans in more countries than ever before can experience the thrill of the tournament, ICC said in a media statement.

‘In an effort to reach our diverse fanbase, we are launching dedicated Hindi language social media channels on Instagram and Facebook. This will provide Hindi-speaking fans with tailored content, updates, and exclusive insights into the tournament – including Hindi language highlights for all India and knockout matches,” ICC highlighted.

This will complement the content produced at matches and in ICC’s digital hub in Barbados around the clock, ensuring fans receive the latest updates, highlights, and behind-the-scenes footage throughout the tournament.

For the first time, ICC.tv will offer direct-to-fan streaming in 83 territories, including Nepal, Afghanistan, Netherlands, Japan, and Germany. Fans in these regions will have unprecedented access to live matches, highlights, and exclusive content.

The ICC will also carry live radio commentary from its licensee BBC globally through the ICC website and app.

Additionally, ICC has an entirely new t20worldcup.com website and mobile app, placing video content at the center. Featuring AI-produced video clips alongside high-quality video features created on the ground, the digital platforms will deliver the best T20 World Cup experience right to every screen, ICC said.

The new ICC Fan Passport, developed as part of our partnership with the NEAR Foundation, will reward fans for their digital activities. Whether predicting match outcomes or participating in ICC’s integrations on Roblox, fans can earn points and unlock rewards, enhancing their T20 World Cup experience.

In other gaming news, the ICC Fan Zone has been integrated into three of the biggest games on Roblox, providing an immersive experience for younger fans.

“The ICC Digital department always aims to showcase what it’s like to be at our amazing events to the hundreds of millions of fans across the world who love our game but can’t be there in person. These series of initiatives will not only bring these experiences to more fans, but reward those who engage most deeply,” said Finn Bradshaw, ICC’s Head of Digital.