Meta has announced additional changes to its ad system, including the removal of gender as an option for advertisers to reach users under the age of 18 on Facebook and Instagram.
Advertisers will only be able to reach teens using age and location starting in February, the company announced in a blog post on Tuesday.
The company will only use age and location information about a teen to show them advertisements, ensuring that teens see ads tailored to their age and products and services available where they live, IANS reported from New Delhi.
Furthermore, beginning in March, users under the age of 18 will have more control over the types of advertisements they see on Facebook and Instagram thanks to Ad Topic Controls.
Teens can also choose to block any or all advertisements from a particular advertiser.
“The topics we already restrict in our policies will be defaulted to See Less so that teens can’t choose to opt into content that may not be age-appropriate,” Meta said
“We’ve added a new privacy page with more information for teens about the tools and privacy settings available across our technologies,” the company said.