At the ongoing ICC Men’s Cricket World Cup 2023, India has got off to a promising start with their wins against Australia, Afghanistan and Pakistan. But there are a couple of crucial matches ahead, with New Zealand and Bangladesh.

Meta has shared a guide to help users unlock the many fan experiences on its platforms that will bring one closer to their favourite teams, players, people and creators, who’re covering the matches in their own unique ways.

“India’s passion for cricket knows no boundaries, and that’s evident with the way people express themselves about the game on our platforms. To take this social engagement to the next level, this year for the cricket World Cup, we’re activating several programs across Facebook, Instagram, WhatsApp and Threads. Some of them have materialized through partnerships with the ICC and Star Sports India. We hope all of this translates to the most enjoyable discussions and catch-up viewership on our platforms,” Paras Sharma, Director and Head, Content and Community Partnerships, Meta India, said in a statement.

Since 2019, Meta, according to a press release, has the rights to digital content for ICC events, including match recaps, in-play key moments, and other match and feature content on Facebook and Instagram.

Since last year, Reels was also part of this mix, as match highlights were shared on it, along with the various music and effects to make viewing more entertaining. Now, since the launch of new platforms like Threads, and new features like WhatsApp Channels and Instagram Broadcast Channels, the fan experience gets diverse and more engaging.

So, what can a fan do during The World Cup On Meta Platforms? The following, of course:

Threads

• Follow  @icc @indiancricketteam and @starsportsindia for continuous conversations about the World Cup, and stay updated in real time through the tournament.
• ‘Ask Star’ – For any questions you may have about the World Cup, commentators on Star Sports, such as Dale Styn, Waqar Younis, Mohammad Kaif, Ramiz Raja and Sanjay Bangar, will be responding to you on the thread.
• ‘Ask ICC’ – For any questions you may have for specific people, including cricketers like Dinesh Karthik, you can ask the same on the thread by ICC.

WhatsApp

• Follow WhatsApp Channels on Mobile of ICC,  Star Sports India and the Indian Cricket Team to receive timely updates, match scores, and exclusive content .

Instagram and Facebook

• Follow #CWC23, and other hashtags such as #MetaSuper50 #MetaCreatorsquadIndia #JeetegaIndia and #DilJashnBole, to create and follow content on the World Cup; especially those from content creators.
• For those who consider themselves superfans of the game, follow IG Broadcast channels by ICC, Indian Cricket Team and Star Sports India to see more frequent updates from the tournament.
• Follow and create content with some of the top trending audio that’s being used on Meta platforms, regarding the World Cup. This includes Dil Jashn Bole, Chale Chalo, Lehra Do, Jeetega Jeetega, and Chak De India.
• Explore and use the cool AR effects like Shadowbatting, India, Indian Cricket Fan and Indian Cricketer, to your Stories and Reels, to show support for Team India.

Meta had also announced that it will be partnering with more than 500 creators to bring the tournament to life.