Information and Broadcasting Secretary Sanjay Jaju has said that India’s rich story-telling tradition and vibrant artistry, contests involving anime and manga format will give a fillip to local talents go global.

“With its rich storytelling, creative styles and vibrant artistry, WAM! has the capability of elevating Indian talent on a global stage, inspiring a new generation to dream boldly and connect deeply with the global tapestry of creativity,” Jaju said while announcing WAVES Anime & Manga contest (WAM!).

According to an official statement, Jaju said that the potential also lies in catering to the high demand among Indian consumers for such creatively weaved stories, enriching our creative landscape.

The Ministry of Information & Broadcasting in collaboration with the Media & Entertainment Association of India (MEAI), has officially launched the WAVES Anime & Manga Contest (WAM!). This innovative contest is part of the “Create in India Challenge”, aiming to nurture local talent and tap into the growing interest in Japanese manga and anime among Indian audiences.

Talking about the immense potential of webtoons, anime and manga in India and the world, Jaju said  Talking about the WAM! contest verticals across 10 States, Shri Jaju said, “This will cultivate healthy competition among students and professionals, encouraging innovation and skill development. By providing platforms for showcasing their talent, we can inspire excellence and effectively identify emerging talent within the industry.”

Media & Entertainment Association of India (MEAI) secretary Ankur Bhasin added, “The launch of WAM! marks a significant step in bringing the vibrant culture of anime and manga to the forefront in India. By providing a platform for talented creators to showcase their work and reach global audiences, we are not only fostering creativity but also strengthening the ‘Create in India’ vision. This initiative reflects our commitment to nurturing local talent and building a thriving ecosystem for the AVGC-XR and media sectors in the country.”

WAM! offers an opportunity for Indian creators to produce localized versions of popular Japanese art styles, catering to both domestic and international audiences. By providing substantial marketing support and opportunities for global recognition, the contest aims to establish a strong platform for creative expression in manga and anime.

WAM! features three categories, each offering a unique platform for creative expression:

# Manga (Japanese style comics)- Individual Participation for Student and Professional Category.

# Webtoon (Vertical comics for digital mediums) – Individual Participation for Student and Professional Category.

# Anime (Japanese style animation) – Team (of upto 4 people) Participation for Student and ProfessionalCategory.