Mike Hopkins unveils Prime Video's bold biz strategy
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1 year ago 06:00:58am Television

Mike Hopkins unveils Prime Video’s bold biz strategy

New Delhi, August 11, 2023, By IBW Team

Mike Hopkins unveils Prime Video's bold biz strategy

In the ever-expanding landscape of streaming platforms, Amazon’s Prime Video stands out as a customer-centric solution to the overwhelming array of choices.

Acknowledging the challenge viewers face when navigating numerous streaming options, Prime Video aims to provide a seamless and diverse entertainment experience, consolidating a vast selection of captivating stories across genres under one roof, Mike Hopkins, SVP, Prime Video and Amazon Studios said in a LinkedIn post.

Drawing inspiration from Amazon’s renowned customer-focused approach in online retail, Prime Video’s mission goes beyond being just another streaming service. Their commitment lies in consistently offering customers a superior range of content at an unmatched value. Here’s how Prime Video is setting itself apart, Hopkins said in the post.

Here’s what Hopkins feels is in store, as per his Linkedin post.

  1. Premium Original Content: Prime Video boasts an extensive library of original series and films, including award-winning shows like ‘The Marvelous Mrs. Maisel’, acclaimed titles like “Tom Clancy’s Jack Ryan,” and eagerly anticipated releases such as “The Rings of Power,” “The Boys,” and “The Summer I Turned Pretty.” The lineup spans across diverse genres and keeps audiences engaged.
  2. Licensed Content Library: Complementing its original content, Prime Video boasts an impressive collection of licensed content, catering to every taste and interest. From children’s programming to documentaries, reality shows to international content, and a plethora of movies, the options are virtually limitless.
  3. Live Sports: Beyond its entertainment offerings, Prime Video serves as a hub for thrilling live sports events. With exclusive access to sporting events like Thursday Night Football in the U.S., along with premier leagues and championships on a global scale, the platform caters to sports enthusiasts everywhere.
  4. Prime Video Channels: Simplifying the streaming experience, Prime Video offers the convenience of subscribing to premium streaming services like Max, Paramount+, BET+, and SHOWTIME directly through the platform. This eliminates the need for extra apps or cable subscriptions.
  5. Rent or Buy: Prime Video extends beyond its subscription model, allowing users to rent or buy both blockbuster movies and beloved TV shows, enabling audiences to enjoy the latest releases and popular series.
  6. Instant Access: Delivering on-demand entertainment at its best, Prime Video ensures that all this captivating content is readily accessible at home and on the go, seamlessly merging the viewing experience across devices.

An Exciting Future

As the summer season winds down and autumn approaches, the Prime Video team gears up for an exciting lineup of new releases and returning favorites across all age groups and genres. With anticipation building, Prime Video remains grateful for positive reviews from esteemed sources like Tech Radar, Elle, and The Wrap, which validate their commitment to excellence.

Ultimate Entertainment Destination:

In a landscape crowded with entertainment options, Prime Video distinguishes itself by embracing a customer-centric philosophy. It’s not just about streaming content; it’s about curating an unparalleled entertainment destination that reflects Amazon’s dedication to providing value and convenience to its customers.


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