Mirchi 95 collaborates with Cult.Fit
SUBSCRIBE
JOBS
Custom Image
Go Back
2 years ago 02:20:23pm Television

Mirchi 95 collaborates with Cult.Fit

New Delhi, 17-December-2022, By IBW Team

Mirchi 95 collaborates with Cult.Fit

TRAFFIT, a collaboration between Mirchi and Cult.Fit, aims to keep Bangaloreans healthy and active while stuck in traffic.

A recent study found that Bangaloreans spend an average of 234 hours per year stuck in traffic. Mirchi 95 has launched drive-time exercises led by Cult.Fit experts on its radio and digital channels to address this issue. The two-week campaign will include fitness programs for listeners as well as social media and digital content highlighting quick and easy ways to stay active.

Commenting on the activity, M. N Hussain, Business Director, Mirchi (APT, KAR), said, “Mirchi has always strived for the betterment of society. We recognized the increasing traffic in Bangalore and the number of hours consumers spend in traffic and developed a novel solution to turn traffic jams into fitness centers. With an initiative of this magnitude, we are delighted to have collaborated with Cult.Fit who helped us enhance it further by bringing their expertise to the table. We are excited to hear from our listeners about this initiative.”

“When we at Cult.Fit first heard the idea of fitness in traffic, we immediately jumped into it because traffic is a great place to bring focus back to one’s body and basic breathing that several people tend to get wrong”, said Shwetambari Shetty, Fitness Expert, Cult.Fit.


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    BCS
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos