The biggest cricket and entertainment festival has come. From March 31 to May 28, the excitement and buzz surrounding IPL 2023 are palpable as cricket fans around the globe prepare for the world’s largest cricketing festival.

The Indian Premier League, a massive sporting extravaganza that lasts three months, captures the attention of millions of people in India and around the globe. Its enormous popularity and longevity provide an exceptional chance to captivate the audience.

Money9, India’s only digital platform for personal finance, has astutely recognized the potential of this unparalleled platform to make an indelible impact amidst the unprecedented frenzy surrounding the IPL. This is not only an opportunity for die-hard fans of the sport to revel in its exhilaration, but also an opportunity to broaden their knowledge of how to improve their finances.

TV9 Network’s relationship with IPL teams is well established, and this is their fourth straight season as KKR’s sponsor. TV9 Bharatvarsh, the country’s biggest Hindi channel, has been KKR’s sponsor for the last three seasons, and Money9 will proudly adorn the KKR jersey this year.

As per a press release, Money9 is India’s first multilingual OTT news and service platform with a personal finance emphasis. We cater to a diverse audience and strive to strengthen financial inclusion and wealth creation efforts across India. With comprehensive coverage, insightful analysis, and user-friendly tools, we hope to empower our users to make informed financial choices.

Speaking about the partnership, Raktim Das, the Chief Growth Officer, of TV9 Network, said, “Cricket is like religion in India. The rise of IPL is another proof of the game’s popularity. TV9 network somewhat mirrors the IPL success in the news television genre given that it has disrupted the industry to emerge as the largest television news network in the country.”

“Bolstering further our relationship with KKR, we feature this IPL edition Money9, India’s first and only multimedia multilingual personal finance platform. This disruptive innovation needs a big platform to be seen by millions of Indians, and what could be bigger than a partnership with Kolkata Knight Riders, to educate all about Money9’s vision of financial freedom for 1.4 billion people of this country,” Das added.

Commenting on the association, Binda Dey, Chief Marketing Officer, KKR, said, “Our association with TV9 Network has grown from strength to strength over the last four years. This year, as we aim to look forward to a great season of cricket, we are delighted to have Money9 onboard as our leading arm sponsor. Money9 fulfills a very important gap as it serves to enable the financial security of all Indians. We are glad to make our fans aware of the importance of financial planning and well-being through our relationship with Money9.”

TV9 Network’s latest move is a testament to their unwavering commitment to the IPL and their continued association with KKR. With Money9 as the arm sponsor of KKR, the network has once again demonstrated its leadership in the industry, setting the standard for others to follow.