As the first chapter of its latest MTV Cancel Covid initiative, the iconic youth brand in collaboration with SaltScout, an online e-commerce platform that supports fundraising for social causes, has launched MTV No Fever Sale, a celebrity closet fundraiser.

Reason? As the nation continues to reel under the Covid crisis, the need for communities to come together towards helping each other has never been more imperative. India’s leading youth entertainment brand, MTV, has always been at the forefront of inspiring positive change and channeling the power of collaboration, a statement from MTV said.

The proceeds from the sale, conducted through Dolce Vee, a platform that conducts charity sales of pre-loved fashion, will be donated to SEEDS (Sustainable Environment and Ecological Development Society) , a leading non-profit organization that specializes in building community resilience against disasters and is actively responding to the Covid-19 emergency.

MTV No Fever Sale will let fans shop from the closets of some of the renowned actors, singers and influencers from the entertainment industry such as Rannvijay Singha, Taapsee Pannu, Shilpa Shetty, Sunny Leone, Raftaar, Sushant Divgikar, Terence Lewis, Sanjay and Maheep Kapoor, Neha Sharma, Varun Sood, Divya Agarwal, VJ Gaelyn, Nikhita Gandhi and many more.

These celebs have come forward to donate clothes, accessories and memorable items owned by them for their fans to get a chance to shop for a cause. The initiative is an endeavor to mobilise the youth of the country and utilize their love for shopping for the greater good – “Shop for a Cause.”

 Commenting on the initiative, Rannvijay Singha said in a statement, “In these unprecedented times, the country needs us to stand together, albeit virtually, more than ever. We can only sail through these difficult times if we help one another. I’m happy to contribute a few of my special pieces from my closet for a disruptive initiative like MTV No Fever Sale, in association with SaltScout. Shop from our closet during the sale and do your own bit to help fight the pandemic.”

“The pandemic shook the nation in ways none of us would have ever imagined and it breaks my heart to see people suffering. Amidst all the chaos, it is imperative that all of us come forward to help each other in the best possible way, and I’m happy to do my bit for a humbling initiative like this one which endeavors to mobilize the youth of the country to bring about a change”, added Shilpa Shetty.

Dr. Manu Gupta, Co-Founder, SEEDS said, “The unprecedented Covid crisis has jolted the nation, taking away people’s loved ones and causing untold suffering. SEEDS’ association with MTV for a bold initiative like MTV No Fever Sale has hugely boosted our confidence of doing even more for fellow citizens.

“The unique celebrity closet fundraiser is an endeavor to mobilize youth of the country, with whom we hope to ultimately reach out to most marginalised communities in the country who have limited means and access to timely health care and vaccination.”

SaltScout Founder Komal Hiranandani added that through this novel initiative, they have brought together the country’s top talent with its fan base to make “giving back more engaging and to raise awareness about the many ways in which each of us can contribute”.

The fans can look forward to some of the most loved items of their favourite actors.  The sale will have Taapsee Pannu’s fashionable black jacket and a white shirt she wore for the promotion of her new film, Shilpa Shetty’s gorgeous dress, Sunny Leone’s stunning skirt and top outfit worn on one of the seasons of MTV Splitsvilla,  Sushant Divgikar’s scintillating gown worn at the Vogue Beauty Awards Red Carpet, Raftaar’s swanky cap and shoes, Rannvijay’s trendy sneakers, Varun Sood’s stylish jackets and shoes, Aparshakti Khurana’s funky shirt and a classy hat, Darshan Raval’s cool jackets, and so  much more that will give the fashion-conscious shoppers a chance to own their favourite celebrity’s belongings and extend help to those in need.

The ground-breaking initiative also brings to light the ever-evolving phenomenon of pre-loved sustainable shopping, which addresses the impact of carbon footprint on the planet and the need for a cleaner environment.

MTV India appealed to the people to support the cause with some “therapeutic shopping” at www.mtvnofeversale.com

 As part of the next chapter of MTV Cancel Covid, MTV will launch more initiatives aimed at rallying the community and helping those in need to fight against the pandemic.