‘MTV Roadies’ turns 20, announces new season
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8 hours ago 03:09:32pm Television

‘MTV Roadies’ turns 20, announces new season

New Delhi, 20-December-2024, By IBW Team

‘MTV Roadies’ turns 20, announces new season

Celebrating two decades of redefining adventure reality television, MTV’s iconic show, ‘Roadies’, is set to return with its landmark 20th season, ‘MTV Roadies Double Cross’. Premiering on January 11, 2025, this season promises an explosive mix of drama, intense rivalries, and jaw-dropping twists that are set to captivate audiences like never before.

Airing every Saturday and Sunday at 7 pm on MTV and JioCinema, the latest season introduces the theme Double Cross, where trust will be scarce, alliances fragile, and loyalty constantly tested. The tagline hints at the most unpredictable gameplay yet, with contestants pushed to their emotional and physical limits in their quest to emerge victorious.

Rannvijay Singha, synonymous with the ‘Roadies’ legacy, is back as the host, joined by an impressive roster of gang leaders. Prince Narula, a fan favorite, marks his eighth season on the show, while Rhea Chakraborty returns to defend her title. Adding to the excitement, Neha Dhupia makes a grand comeback, and social media sensation Elvish Yadav joins the gang leader panel, bringing a fiery new dynamic.

This diverse and electrifying cast reflects the show’s continued effort to resonate with India’s evolving youth while honoring its loyal fanbase. By integrating unique personalities and backgrounds, the show ensures an inclusive audience experience, blending tradition with modernity.

Hero Karizma returns as the title sponsor, reigniting its legacy with the ‘Roadies’ franchise. Hero MotoCorp’s iconic motorcycle symbolizes the thrill of adventure and youth empowerment. Co-powered by Avvatar Sports Nutrition and POCO, the partnerships seamlessly integrate themes of endurance and technology into the narrative, amplifying the excitement for contestants and audiences alike.

Hero MotoCorp’s Chief Business Officer, Ranjivjit Singh, expressed his enthusiasm, saying, “Karizma was not just the first partner of this groundbreaking show, but it also inspired its very foundation. With Karizma XMR as the title sponsor, we’re excited to reignite this iconic partnership, celebrating passion, performance, and freedom.”

Similarly, Akshali Shah, Executive Director at Parag Milk Foods, shared her thoughts on Avvatar Sports Nutrition’s collaboration, “Roadies embodies grit and determination, values that align deeply with our vision of empowering today’s youth through strength and endurance.”

Himanshu Tandon, Country Head of POCO India, highlighted the synergy between technology and adventure, stating, “Our partnership with Roadies Double Cross reflects our commitment to equipping go-getters with the tools to stay ahead and embrace every challenge confidently.”

This season introduces a groundbreaking feature, the Roadies Group Discussion (GD) Feed, offering fans unfiltered access to contestants’ journeys. From initial group discussions to auditions, this feature, streaming Monday to Friday at 7 pm, showcases raw and defining moments leading up to the show’s adventures.

Additionally, Roadies Battleground is a digital contest that offers participants a wildcard entry mid-season, promising to shake up the competition like never before. JioCinema’s exclusive content further elevates the viewer experience, making Roadies Double Cross more immersive and engaging.

Marking 20 years of youth entertainment, Roadies continues to evolve as a cultural phenomenon. Anshul Ailawadi, Business Head – Youth, Music, and English at MTV, emphasized the show’s impact, saying, “MTV Roadies is not just a show; it’s a cultural force inspiring action and ambition. This season, with impactful partnerships and innovative narratives, we’re reaching out to a broader, pan-India audience while staying true to our legacy.”

As the countdown begins for the premiere of ‘MTV Roadies Double Cross’, anticipation is at an all-time high. With its iconic blend of adventure, strategy, and drama, the show promises to redefine reality entertainment yet again, leaving fans glued to their screens every weekend.


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