Twitter owner Elon Musk tweeted on Monday that Twitter’s Basic blue tick will have half the number of advertisements and the social media platform will offer a higher tier with no advertisements by next year.
Musk did not elaborate further on the details.
The company reenabled the Twitter Blue sign earlier on Monday, after announcing last week that accounts for individuals will get a blue check, while gold and gray check marks will denote business and government accounts, a Reuters report said.
The monthly subscription price will be $8 on the web and $11 on Apple devices, respectively.
Twitter earns nearly 90 percent of its revenue from selling digital ads and Musk recently attributed a “massive drop in revenue” to civil rights organizations that have pressured brands to pause their Twitter ads.
Meanwhile, according to an IANS report, Twitter on Sunday stated that phone verification is required to obtain a verified blue checkmark to prevent account impersonation.
Twitter posted a picture with the caption, “Blue subscribers with a verified phone number will receive a blue checkmark once approved.”
Later, Esther Crawford, product manager at Twitter, said that the micro-blogging platform added a review step before users are granted a blue checkmark.