DistroTV, one of the largest independent, free, ad-supported streaming TV (FAST) app, today announced that it is expanding its distribution in partnership with MX Player, a leading Indian OTT platform via an app-in-app integration.
With this integration, millions of MX Player users in India can stream DistroTV’s impressive and diverse content line-up with hundreds of channels in India for free.
DistroTV features more than 270 TV channels globally and 180 channels in India, ranging from news, sports, movies, music and entertainment to lifestyle content. This includes original content and new channel offerings in languages like Hindi, Tamil, Bengali, Marathi, English and Punjabi at present with the list set to expand, a joint press release from the two media companies said.
“We are excited to partner with MX Player, which is amongst the largest streaming services in the world. We are bringing the best of Indian and international FAST content to the Indian audiences. This partnership will bring content across both mobile devices and Connected TVs”, said Navdeep Saini, co-founder and CEO of DistroScale, parent company of DistroTV, in a statement today.
“MX Player is the pioneer within AVOD content and offers one of the largest reach platforms within digital. This partnership will help content owners access this massive digital reach across devices. This partnership is extremely symbiotic as both organisations are strong AVOD proponents,” said Vikas Khanchandani CEO DistroScale, India, SEA and MENA.
An MX Player spokesperson added: “We are constantly looking to give even more great entertainment and are committed to providing a best-in-class user experience for our viewers. Our partnership with DistroTV is fantastic news for our customers as it gives them a larger and diverse bouquet of entertainment.”
DistroTV is a large US-based, independent, free, ad-supported streaming television service. Launched in 2019 by parent company DistroScale, the platform caters to a multicultural, rapidly expanding, globally-minded audience of passionate viewers. Satisfying the growing demand for premium video content in multiple languages, DistroTV delivers premium video content from producers globally across North America, the UK, India, Latin America and Southeast Asia.
DistroTV is available to stream for free on the web, as well as through Roku, Amazon Fire TV, Apple TV and major smart TV platforms, including TCL.