NAGRA, a Kudelski Group company and the world’s leading independent provider of content protection and multiscreen television solutions will exhibit its security and content protection solutions, as well as new customer announcements, at the NAB Show in Las Vegas (Stand W3053) from April 16 to 19.

The topic of NAGRA NAB 2023, “Security Matters, from Camera to Glass,” will show true end-to-end content protection – closing security gaps from camera to screen.

• Production: NAGRA is the first to deliver secure forensic watermarking direct from the camera during the content acquisition process – a new frontier for content pirates. With NAGRA, this valuable content will automatically include forensic watermarking when stored in the cloud or on-premise, with additional unique identifying watermarking generated on a user level when accessed.
• Post-Production: Due to market fragmentation, the risks of content theft during production are now as high as for content distribution. At the same time, the virtual production market is growing exponentially due to cost savings, increased efficiencies, and global collaboration. In today’s post-production environments, NAGRA ensures the integration of forensic watermarking with zero impact on production workflows, timelines, and picture quality.
• Distribution & Delivery: NAGRA Active Streaming Protection secures both the content and the service to maximize subscriber value, transforming anti-piracy initiatives from a cost center to a profit center. The comprehensive approach identifies and quantifies illicit network activities, including CDN theft. And, for those looking at new business models and distribution strategies, NAGRA is also defining best practices for web3 security in conjunction with innovators such as Star Atlas in the web3 gaming space.

“Our teams will connect with customers, partners, and the industry at this year’s NAB to jointly identify how we can realize new opportunities in content security, streaming, and distribution,” said Nancy Goldberg, EVP, Chief Marketing and Sales Officer, NAGRA. “Our NAB 2023 lineup demonstrates how our end-to-end solutions can assist media and entertainment organizations in achieving growth while taking into account the potential of web3 and the new digital economy.”

Aside from security, NAGRA will discuss how they are assisting video service providers in increasing subscriber loyalty, expanding service reach, and capitalizing on new possibilities.

Examples include:

• The advanced AI and ‘digital twin’ approach of NAGRA Insight proactively predicts changing consumer behavior to optimize and personalize subscriber offerings while minimizing churn and maximizing revenue opportunities.
• NAGRA’s powerful streaming solution, OpenTV Video Platform, enables traditional service providers such as Hispasat to extend service offerings to include OTT with an integrated, hybrid platform.
• NAGRA Scout provides powerful protections for consumers’ connected lifestyles while also providing operators with tools and features to enhance the value of core subscriber offerings.