Comcast Corp.’s new streaming bundle with Netflix, Apple TV+ and its own Peacock service will cost $15 a month when added to an existing TV or broadband internet subscription.
Dave Watson, CEO of Comcast Cable, laid out the pricing of the new StreamSaver plan at a JPMorgan Chase & Co. technology, media and communications conference Tuesday, a Bloomberg report stated yesterday.
At that price, the bundle, which will be introduced this month in the US, will be more than 30 percent below versions of the three services sold separately.
Comcast will also add Netflix and Apple TV+ to its Now TV streaming service, which already includes Peacock Premium and 40 free, ad-supported streaming TV channels, for $30 a month, Watson said.
Comcast, owner of the Xfinity brand, has been losing subscribers along with the wider pay TV industry as customers abandon large channel packages for streaming services. To offset those losses, the company has focused on earning more revenue from each subscriber. Comcast reported almost 32 million customers in the first quarter, including 13.6 million video subscribers.
Meanwhile, in a statement Comcast said that StreamSaver was a homerun for consumers who wanted top-tier entertainment and live sports, as apart from popular and acclaimed shows, they will also have access to thousands of hours of live sports, including MLB Friday Night Baseball from Apple TV+; NFL Football and WWE (starting in 2025) from Netflix; and NFL Football, Big Ten, Premier League, FIFA World Cup, Golf, WWE, NASCAR and every minute from the upcoming Paris 2024 Olympics from Peacock.