Netflix and Lacoste joined hands to release a new collection celebrating some of the extraordinary universes of our including ‘Stranger Things’, ‘Bridgerton’, ‘Lupin’, ‘Money Heist’, ‘The Witcher’, ‘Sex Education’, ‘Shadow & Bone’, and ‘Elite’.
Starting on April 12, the iconic Lacoste gear — whether polos, sweatshirts, tracksuits, or other items — have been recreated from the Upside Down to Las Encinas high school, with the Lacoste crocodile donning the outfits from these fan-favorite Netflix episodes.
Bringing cultures together, Netflix has granted another brand permission to work with the codes of some of its most well-known shows.
‘Stranger Things’, ‘Bridgerton’, ‘Lupin’, ‘Money Heist’, ‘The Witcher’, ‘Sex Education’, ‘Shadow & Bone’, and ‘Elite’ were chosen for the principles they express and the diversity of their viewers. This collection will appeal to adventure fans, romance readers, adolescent show fans, and fiction fans.
“We are delighted with this collaboration which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life. The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences, and know-how” says Catherine Spindler, Lacoste deputy CEO.
“We think products can be a powerful medium for storytelling and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment”, said Josh Simon, VP, consumer products, Netflix. “This collection is a compelling and creative way for fans to express their love for our stories and characters.”