Even as Netflix unveiled a new star for some of its upcoming programming in electric vehicles from General Motors and other automakers, it shared guidelines for account sharing, which has resulted in, according to the company, in revenue losses.
Netflix has shared its rules and exemptions to explain how it intends to keep account sharing within a household.
According to IANS, the company has updated its FAQ pages for Chile, Costa Rica, and Peru, where it is already testing extra membership fees for account sharing.
The company hopes to reduce account sharing this year by charging extra fees for extended usage of the streaming service outside the household.
Users are asked to specify their TV as their primary location, and the same Wi-Fi network as the TV should be used to connect all accounts and devices under the new terms.
“A TV that is signed into your account and connected to your Wi-Fi network establishes a primary location. All other devices on that Wi-Fi network that are signed into your account will be associated with your primary location and will be able to use Netflix “according to the company.
If a user hasn’t specified a primary location or doesn’t have a TV, Netflix will assign one based on IP address, device IDs, and activity
“Connect to Wi-Fi at your primary location, open the Netflix app or website, and watch something at least once every 31 days to ensure that your devices are associated with your primary location,” the company stated.
Last month, the streaming behemoth announced that it will make paid password sharing available “more broadly” and “later in” the first quarter (Q1) of this year.
Programming Pact with Automakers: The streamer, according to a Reuters report, also unveiled a new star for some of its upcoming programming: electric vehicles from General Motors and other automakers.
The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films “where relevant.”
The companies will highlight the partnership in a commercial featuring Will Ferrell that will air during the February 12 Super Bowl. Netflix and GM called the agreement “part of a commitment to a more sustainable future.” Financial terms were not disclosed.
Netflix said it will help creators “better understand how EVs can complement and enhance their stories”.
Shows that will feature GM’s electric vehicles include ‘Love is Blind’, ‘Queer Eye’ and ‘Unstable’.
Netflix productions also will include electric vehicles made by other automakers, the company said.