Netflix, YRF collaborate on a multi-year creative partnership
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1 year ago 04:11:13pm Television

Netflix, YRF collaborate on a multi-year creative partnership

New Delhi,15-September-2023, By IBW Team

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Netflix and Yash Raj Films (YRF) have collaborated to form a multi-year creative partnership.

According to an official statement, the two entities have partnered to create films and series to bring defining stories to audiences in India and across the world.

Interestingly, Aamir Khan’s son Junaid Khan’s debut film ‘Maharaj’ will be released under Netflix-YRF’s partnership.

‘Maharaj’ also stars Jaideep Ahlawat, Sharvari and Shalini Pandey. The film has been directed by Siddharth P. Malhotra, whose last film Hichki, ANI reported.

Inspired by true events, Maharaj, is an incredible David vs Goliath story set in the 1800s, about how a regular man, journalist by profession, takes on a powerful role-model of society, hailed by many as a messiah for the masses. The fearless reporter uncovers a series of incidents that shake the very foundation of society.

Another project to come out of this partnership is the character-driver thriller, ‘The Railway Men’, a four-part series starring R. Madhavan, Kay Kay Menon, Divyendu Sharma and Babil Khan, which is directed by debutant director Shiv Rawail.

‘The Railway Men’ is a show based on the deadly gas leak in the central Indian city of Bhopal. A cloud of toxic gas escaped from a pesticide plant, on the night of 2nd December 1984, in the city of Bhopal that injured and claimed thousands of lives. This is the untold story of the unsung heroes, who rose to the occasion that night to save the city and its people. This is the story of their courage, their sense of duty and their humanity.

On collaborating with YRF, Monika Shergill, VP, Content, Netflix India, said, “We are passionate about serving our broad audiences with series and films that they connect with and love, and we want to do more of this. Yash Raj Films have defined the essence of Indian film-making. They are one of the most respected storytellers in the industry. From Kabhi Kabhie to Dilwale Dulhania Le Jayenge, War to Pathaan, their signature stories have been part of our lives and continue to fuel the zeitgeist. Together, we are confident that we can entertain the world with quality films and series like never before.”

Akshaye Widhani, CEO, Yash Raj Films also expressed excitement about the partnership with Netflix.

“YRF’s mission is to create entertaining, inspiring and extraordinary stories from India for the world. Netflix is the biggest streamer in the world and offers us an opportunity to tell our stories in over 190 countries. Their belief in the ‘content-first’ approach, is noteworthy and synergistic with our ethos. This partnership will certainly push YRF as a storyteller to new audiences and allow them to consume Indian stories in their own languages too. India is a young and aspirational country. We have 1.4 billion stories to tell the world. We want to showcase our content, as well as provide a platform for our brilliant homegrown talent to a global audience,” he said.


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