Network18 strengthens news leadership with bold ad campaign

In a powerful assertion of its dominance in the Indian news industry, Network18 launched a front-page advertisement in The Economic Times on Tuesday, reinforcing its leadership across key television and digital metrics.

The campaign highlights the media giant’s unrivaled reach, audience engagement, and influence across multiple platforms, reaffirming its status as India’s most-watched news network.

The advertisement showcases Network18’s exceptional performance in the television news ecosystem, with data-backed claims underscoring its supremacy. According to BARC, the network recorded the highest overall TV reach with an Average Reach000s of 1,78,957, surpassing even India’s top general entertainment channels. Additionally, it maintained its leadership in Average Minute Audience (AMA 000s), registering 2,04,029, a figure that solidifies its position as India’s most-watched news network.

Apart from audience reach, the campaign emphasizes Network18’s expansive presence with 20 television channels across 12 languages, making it the most diverse news network in the country. This broad linguistic and regional footprint has made Network18 the preferred choice for advertisers in the news segment, as validated by TAM Adex data.

A major highlight of Network18’s success story is its flagship channels dominating their respective genres. CNN-News18 has remained the No. 1 English news channel since BARC resumed ratings over two years ago, while News18 India has been the undisputed leader in the Hindi news segment for two consecutive years. Meanwhile, CNBC-TV18 continues to command authority in the English business news space, maintaining its legacy as the most trusted source for market and financial insights.

Beyond television, Network18 has witnessed unprecedented digital growth. Moneycontrol, India’s leading business news platform, surpassed 100 million unique visitors and achieved a major milestone with 1 million paid subscribers to its premium service, Moneycontrol Pro. Meanwhile, Firstpost, Network18’s digital news platform, has emerged as India’s fastest-growing news brand on YouTube, amassing over 6.8 million subscribers.

The network’s regional news channels under the News18 umbrella are also leading players in their respective markets, further extending Network18’s dominance across India’s diverse media landscape.

With its unmatched reach, extensive news coverage, and a strong foothold in digital media, Network18 continues to shape the future of Indian journalism. This latest ad campaign is not just a celebration of its achievements but a clear signal that the network remains the benchmark for news leadership in India.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!