In a significant milestone for digital news in India, the latest Comscore data reveals that News18 Indian Languages cluster has claimed the top spot, surpassing Times of India Vernacular, to become the leading digital news platform for Indian languages in the country.
With an impressive 69.6 million Unique Visitors (UVs) recorded in February, News18 Indian Languages has outshone its competitors, showcasing a remarkable growth trajectory. This achievement comes as a testament to News18’s relentless commitment to delivering hyper-local content and personalized news experiences tailored to the diverse linguistic preferences of Indian audiences.
Comprising Hindi as well as regional languages, the News18 Indian Languages cluster includes News18 India, News18 Rajasthan, News18 MP/Chhattisgarh, News18 Bihar Jharkhand, News18 UP/Uttarakhand, News18 Punjab/Haryana, News18 Bangla, News18 Gujarati, News18 Kannada, News18 Tamil Nadu, News18 Telugu, News18 Odia, News18 Assam/NE, News18 Lokmat, News18 Kerala, and News18 Jammu Kashmir Ladakh Himachal.
Commenting on this remarkable achievement, Mitul Sangani, CEO – Indian Languages, News18 Network, emphasized News18’s unwavering focus on delivering extensive coverage in Indian languages. Sangani stated, “News18’s leadership in Indian languages is a reflection of continuous focus on hyper-local content and personalization of content basis the needs of language users.”
News18 Indian Languages’ success can be attributed to its comprehensive coverage leading up to the Lok Sabha polls, where it has provided in-depth analysis of key election issues and news stories from diverse perspectives across all major languages in India. This wide-ranging coverage has resonated with audiences nationwide, solidifying News18’s position as the go-to source for news across languages.
The platform’s impactful performance has not only captured the interest of advertisers but also garnered trust among them, reflecting the credibility and reliability of News18’s journalism. News18 Network continues to maintain its undisputed leadership position in terms of viewership, both on TV and digital platforms, reaffirming its status as the preferred destination for news across languages.
As News18 Network celebrates this milestone, it remains committed to further expanding the language news ecosystem and delivering unparalleled news experiences to its diverse audience base across the country.