The latest data released by the Broadcast Audience Research Council (BARC) India has solidified News18 India’s number one position during the five-state Exit Polls for the assembly elections in Madhya Pradesh, Rajasthan, Telangana, Chhattisgarh and Mizoram, the network said yesterday.
During the crucial hours of the Exit Poll results, a press release from News18 India said, it secured 5,472 AMA’000s, positioning itself as the top choice among viewers for comprehensive Exit Poll coverage. TV9 Bharatvarsh followed closely at 5,264 AMA’000s, trailed by Aaj Tak at 5,258 AMA’000s, and Republic Bharat at 4,632 AMA’000s, among others. (Source: BARC | Metric: AMA’000s | TG: NCCS All 15+ | Period: Wk 48’23, 30th Nov, 1730-2400 Hrs | Market: HSM | 14 channels considered)
Asserting its dominance throughout the day, News18 India said it retained the spotlight with 10,194 AMA’000s, while TV9 Bharatvarsh stood second at 10,164 AMA’000s and Aaj Tak stood third at 9,697 AMA’000s. Competitors such as India TV and Republic Bharat trailed behind with 9,065 AMA’000s and 8,488 AMA’000s, respectively, the statement added.
On the counting day, across Rajasthan, Madhya Pradesh, Chhattisgarh and Telangana, News18 Rajasthan’s live YouTube stream commanded an exceptional 706k concurrent views (Source: Playboard live concurrent on YouTube, 3rd December, 9 am to 12 pm peak – concurrent numbers), setting a new standard for digital engagement. News18 MP-Chhattisgarh achieved a remarkable 130k concurrent views during the pivotal counting hours. (Source: Playboard live concurrent on YouTube, 3rd December, 11:30 am)