News18 Lokmat, a prominent regional channel in the Marathi news genre, has emerged as the leading player in Maharashtra, leaving its closest competitors, TV9 Marathi and ABP Majha, trailing behind. The latest Broadcast Audience Research Council (BARC) ratings solidify its dominance with a market share of 22.2 percent, surpassing TV9 Marathi’s 21.4 percent and ABP Majha’s 16.5 percent.

This milestone reinforces the channel’s commitment to delivering impactful and relevant journalism. Its cumulative reach in Mumbai stands at an impressive 4,462, comfortably surpassing TV9 Marathi, which recorded a reach of 4,091. This exceptional performance is credited to News18 Lokmat’s ground-level reporting, real-time coverage of political and social events, and its ability to present a balanced perspective, blending regional and national issues.

News18 Lokmat’s rise to the top has been driven by its relentless focus on issues that resonate deeply with the people of Maharashtra. From addressing everyday challenges faced by local communities to providing nuanced takes on national and international developments, the channel ensures its viewers remain informed and engaged. Its consistent delivery of high-quality content has not only strengthened its position on television but also extended its leadership to social media and digital platforms, making it a comprehensive source of news in the Marathi language.

Additionally, the channel’s website continues to set benchmarks in the Marathi news genre, drawing significant viewership and reinforcing its dominance in the digital space.

News18 Lokmat’s success adds to the legacy of Network18, India’s largest news network. The network operates 16 national and regional channels, including CNN-News18, News18 India, and CNBC-TV18, each of which has maintained leadership in its respective genre.

CNN-News18, the leading English news channel, has held the top spot for over two years, while News18 India commands primetime viewership in the Hindi news segment. CNBC-TV18 continues to be the leader in business news. The group’s regional channels, including News18 Lokmat, exemplify Network18’s ability to connect deeply with diverse audiences across the country.

Mitul Sangani, CEO – Indian Languages, News18, expressed his gratitude and pride over the channel’s achievement, stating, “News18 Lokmat’s BARC ratings reaffirm its unwavering commitment to impactful journalism, which shines through its ground-level reporting and real-time coverage. By addressing issues that matter most to the people and offering a balanced perspective, the channel has set a gold standard in the Marathi news segment, leading the way across television and digital platforms with trust and excellence.”

He also thanked advertisers and sponsors for their continued support, emphasizing how their trust motivates the channel to raise its standards consistently.
News18 Lokmat has built a reputation for objective news coverage, insightful analysis, and diverse opinions, making it a trusted source for millions. Its success is a testament to Network18’s ethos of connecting with audiences through credible journalism and unparalleled reach.