News18 Network has outperformed the television viewership of the 2024 IPL finale on the counting day of the 2024 Lok Sabha elections.

According to the latest data released by the Broadcast Audience Research Council (BARC), News18 network reached an unprecedented audience of 16.20 crore, surpassing the IPL Finale’s reach of 10.90 crore.

According to the press release, the total reach for the counting day was calculated by aggregating the viewership of Network18’s 20 channels broadcasting in various languages. In comparison, the IPL Finale’s reach was derived from 13 Star Sports channels. These figures highlight the overwhelming preference for election coverage over the popular cricket event.

On the crucial counting day, CNN-News18 emerged as the leader in the English news segment, securing a 41.1 percent market share. Republic TV trailed with a 24 percent market share, followed by Times Now at 21.2 percent and India Today TV at 9 percent. CNN-News18’s market share was nearly double that of Times Now and four times that of India Today TV, underscoring its dominance in the segment.

News18 India, the leading Hindi news channel, recorded a massive reach of 7.69 crore on Counting Day. Aaj Tak followed with a reach of 3.40 crore. During Counting Week, News18 India achieved a cumulative reach of 11.15 crore, significantly ahead of Aaj Tak’s 9.13 crore.

To emphasize its unmatched viewership, News18 Network launched a media campaign, including a front-page advertisement in all editions of The Economic Times. This campaign showcased the network’s dominance over its competitors on Counting Day.

News18’s comprehensive Counting Day coverage started at 6:00 am, providing accurate trends and live on-ground reportage. The network stayed on top of all key developments and reactions throughout the day.

The impressive performance was bolstered by top anchors such as Zakka Jacob, Kishore Ajwani, Anand Narasimhan, Rubika Liyaquat, Amish Devgan, Rahul Shivshankar, Aman Chopra, Shivani Gupta, and Prateek Trivedi. Their expertise and engaging presentation style helped News18 Network expand its market share, enhance its brand image, and establish stronger ties with advertisers.

News18 Network’s unprecedented viewership on the counting day of the 2024 Lok Sabha elections highlights its leading position in the news industry. With comprehensive coverage, expert analysis, and a strong team of anchors, News18 continues to set new benchmarks in news broadcasting.