Nick India has unveiled its latest initiative, the ‘Stick with Nick’ campaign, aimed at deepening its integration into the lives of its young audience by providing a rich, multi-platform entertainment experience. This new campaign highlights Nick’s ongoing commitment to creativity, innovation, and engaging content.

For over a decade, Nick has been a go-to brand for kids’ entertainment in India, with beloved shows like ‘Motu Patlu’, ‘Chickoo Aur Bunty’, and ‘Rudra’ creating a unique space for kids. Beyond television, Nick has built a comprehensive entertainment ecosystem, integrating TV, digital platforms, and on-ground experiences.

“Nick is dedicated to creativity and great content, making it the top choice for millions of kids and families,” said Anu Sikka, Business Head – Kids TV Network, Viacom18. “This new campaign aims to give kids an amazing experience with their favorite Nick toons in unique ways, bringing joy and excitement to kids’ lives while offering a valuable platform for brands.”

The ‘Stick with Nick’ campaign is life on-air with a watch-and-win contest, where kids have the chance to win exciting, specially curated gifts that ‘money can’t buy’. Enhancing its television content, Nick has a strong digital presence through its OTT platform JioCinema. The campaign, presented by Centerfruit, is set to create a lot of fun, powered by partner Camel and associate partners Catch and MamyPoko Pants.

“Centerfruit is excited to partner with Nick for the ‘Stick with Nick’ campaign,” said Gunjan Khetan, Marketing Director, Perfetti Van Melle India. “Nick’s extensive reach and universal appeal align wonderfully with Centerfruit’s vibrant and playful brand ethos.”

Rishi Kakar, Chief Strategy and Marketing Officer, Kokuyo Camlin Limited, added, “Camel is excited to join forces with Nick for the Stick with Nick campaign. We look forward to a successful collaboration that enriches the lives of kids and families alike.”

Strategic partnerships include an association with MyFroyoLand, which features an exclusive “Nick Specials” menu, and a collaboration with Birdy’s, introducing limited edition cake flavors available across food delivery platforms and Mumbai stores.

Nick has activated a robust social media strategy with integrated posts and campaigns across major platforms, featuring over 120 influencers to maintain a strong connection with its audience. On-ground experiences are enhanced with extensive mall branding and takeovers in key urban markets.

Innovative digital strategies include hyper-realistic CGI ads, interactive AR filters on Instagram, and a hyper-casual game on the Nick website, engaging the digital-native generation.

Nick’s ‘Stick with Nick’ campaign exemplifies the brand’s role as the ultimate destination for kids. By creating a multifaceted entertainment ecosystem that spans television, digital platforms, social media, gaming, and on-ground activations, Nick ensures it remains an integral part of kids’ lives. As Nick continues to innovate and engage, it reaffirms its dedication to bringing joy, laughter, and unforgettable moments to young audiences everywhere.