Nickelodeon India has once again proven it knows exactly how to win young hearts. For the 11th year, Nick has secured the No.1 spot in the kids’ genre, reinforcing its place as the undisputed leader of children’s entertainment in India.

Driving this remarkable run is a mix of vibrant storytelling, memorable characters, and a deep understanding of what truly clicks with both children and their parents. Nick’s unique recipe blends entertainment with relatability, creating a strong emotional bond that few can replicate.

At the center of this success story is ‘Chikoo Aur Bunty’, a homegrown show that has held the No.1 position in the kids’ category for three straight years — a rare accomplishment that speaks volumes about the show’s resonance with young audiences. Alongside, ‘Motu Patlu’, a timeless favorite, continues to charm viewers across generations, proving that well-told stories never lose their magic.

Speaking about this incredible achievement, Alok Jain, President – Entertainment, JioStar, said, “With 4 out of 5 kids in India tuning into our kids’ franchise and the rise of co-viewing among young parents, we see this as a testament to the trust, relatability, and deeper engagement our stories create. Shows like ‘Chikoo Aur Bunty’, which have led the kids’ category for three consecutive years, demonstrate the powerful connection Nick enjoys with kids and families. Nick being the No.1 kids’ channel for 11 years straight is not just about viewership; it reflects a strong emotional bond we’ve nurtured across generations. We look forward to delivering non-stop entertainment for kids and families with our beloved characters and engaging stories.”

Nick’s influence now stretches beyond just entertaining children. It has established itself among the top General Entertainment Channels (GECs) across both Pay TV and Free-To-Air platforms, marking the growing trend of families embracing co-viewing experiences — and happily avoiding those notorious remote-control battles.

However, Nick’s world is not limited to television screens. The brand has successfully created a 360-degree experience that touches the lives of children everywhere — from vibrant digital campaigns and influencer collaborations to mall activations, merchandise, games, and school-based engagement programs. Whether online or offline, Nick remains a constant and colorful part of children’s everyday lives.

As the channel steps into another year of promising entertainment, fans can look forward to an even richer offering of original shows, new characters, and stories that blend laughter with heart. Nick’s secret lies in staying just a step ahead — whether by a whisper of bright orange hair or the timeless charm of characters that feel like family.

In a landscape where attention spans are fleeting and options endless, Nickelodeon India’s 11-year reign is a testament to its unparalleled ability to evolve, engage, and enchant. And if history is any indicator, Nick isn’t just staying in the game — it’s leading it, one joyous moment at a time.