Building the category through immersive storytelling and path-breaking innovation, Viacom18’s kids’ franchise, Nickelodeon has established leadership in the kids’ entertainment space and enjoys a cumulative network share of 32 percent within the genre.

The franchise on Wednesday delivers the highest reach of 48 million kids per week and boasts of the largest home-grown content library created through the launch of 11 successful IPs in 11 years.

Closing the year on a high note and with a spirit to deepen engagement and connect, the pioneering franchise continues to top the charts with 2 channels, Nick and SONIC, Viacom18 said in a press release.

With Nick at No.1 and SONIC at No.2 in the kids’ genre for FY22, Nickelodeon continues to cement its position as a category leader.

The franchise is all geared to entertain its young viewers with an engaging fun lineup of characters, stories, and priceless experiences, replete with comedy, action, and adventure, the statement claimed.

The stories will come to life across screens on the franchise channels, Nick, SONIC, Nick Jr., and Nick HD+ with all our home-grown character stories being available on our digital destination Voot Kids.

Programmes Galore: Nick will see new stories of all of the kids’ favorite toons with all-new episodes of ‘Rudra Shiva’, ‘Motu Patlu’, and ‘Chikoo aur Bunty’ as well as many blockbusters made for TV movie premiers. This will include ‘Motu Patlu’ and ‘The Secret of Devil’s Heart’, which will premiere on May 29 and the first-ever combo movie premiere of the super cool ‘Shiva and Rudra’ film ‘Rudra Shiva Vs Pirates of Universe’ is all set to premiere on Sunday, April 24 at 11.30 am on Nick and Voot.

Further SONIC, the second leading channel in the kids’ space, is all set to bring back the fun and thrill with new episodes of ‘Golmaal Jr.’, ‘Pakdam Pakdai’, ‘Pinaki’, and ‘Happy The Bhoot Bandhus’.

Further catering to the ever-growing content demands of its young viewers, the summer season is all set to introduce a new adventure-filled ‘Smurfiness’ with the much-loved international franchise, ‘The Smurfs’ starting this June.

Kids will continue to be entertained on Nick Jr with many fairy-licious treats, pawsome-ness overload and oinkastic adventures with all-new episodes of ‘Butter Bean Café’, ‘Paw Patrol’, and the ‘Peppa Pig’. The entertainment on Nick Jr. will further see kids have a great time with the premiere of the year’s most popular pre-school series ‘Baby Shark’, making its Indian television debut in May.

Engagement Galore: The summer will see fun and engagement galore on the franchise with key tent poles that will spread the cheer among kids.

Nick will see a fun banter fest helmed by the bros ‘Chikoo and Bunty’ called ‘Roast Your Bro’. This will include a contest where kids get a chance to vote for their fav sibling and stand a chance to win exciting prizes like iPhone 13, laptops and tablets, and engage in a whole lot of fun sibling banter.

For Nickelodeon, we have also partnered with Time Zone and Funcity, as well as other malls across the country, for fun, meet and greets where kids will get to meet their favorite Nick toons.

Apart from meeting their favorite toons, kids will also get to enjoy special combos through summer at Nirula’s and Dr. Bubbbles. Sonic will continue to enthrall kids and make them shout #SonicisHappyGoLucky with the super fun ‘Bhoot Bandhus Happy and Pinaki’ through a cool watch and win the contest.

The campaigns on Nick and Sonic will extend on digital and social media through fun games and virtual interactivity sessions. A high-reach marketing blitz planned across markets that will include cross channel, outdoor, van activations, influencer marketing as well as a presence in the ongoing IPL will ensure that kids across the nation are part of the summer-time fun on the franchise.

This summer is going to be special for kids. The entertainment bonanza has already begun with the ongoing celebration of World Creativity Week and inspiring kids to Get Creative with Nick. This has loads of fun activities planned for kids throughout the week including fun online creativity sessions with Playdate while also having fun on-ground sessions with Bombay Drawing Room and Slam out loud amongst others.

All through summer the immersive stories of kids’ favorite toons and unmatched money can’t buy experiences are all set to ensure that kids have the time of their life on India’s no 1 kids’ entertainment franchise, Nickelodeon.

Commenting on the reach, Viacom18 Hindi Mass Entertainment & Kids TV Network Head, Nina Elavia Jaipuria, said, “The kids’ category is one of the most exciting and dynamic categories in India. The young viewer has always been at the center of our universe and understanding their evolving preferences has been of prime importance to us.

“Continuing to lead the demanding kids’ space is a testimony of our sincere efforts to ensure that we create stories and introduce kids to characters that are relatable, relevant and capture their minds and hearts. It is this connection that has allowed us to garner immense love from kids as well as patronage from our brand partners. As the leader of the category, we will continue to engage and innovate with our stories and reach out meaningfully to kids across screens and touchpoints.

“Building on an unparalleled leadership story, Nickelodeon leaves no stone unturned as it plans for a fun-filled and unforgettable summer for kids that will bring back the touch, feel and play experience. The franchise is all geared to entertain its young viewers with an engaging and fun lineup of characters, stories, and priceless experiences replete with comedy, action, and adventure. The stories will come to life across screens on the franchise channels Nick, Sonic, Nick Jr., and Nick HD+ with all our home-grown character stories also being available on our digital destination Voot Kids.”