NTO 2.0: Sony unveils new RIO for GEC, sports channels

Sony Pictures Network India (SPNI), on Thursday, announced its up-to-date Reference Interconnect Offer (RIO) in compliance with NTO 2.0 of the Telecom Regulatory Authority of India.

The new RIO will be effective from December 1, 2021.

SPNI has increased the MRPs of a dozen of its GEC and sports channels up to 58 percent.

As per the new tariff regime 2.0 order (NTO), the Telecom Regulatory Authority of India (TRAI) has mandated that a channel’s MRP must not exceed Rs 12 for it to be included in any bouquet.

The broadcaster priced 5 of its 16 Standard Definition (SD) Hindi GECs and sports channels which include Sony Sab (Rs 23), SET (Rs 24), Sony Six (Rs 15), Sony Ten 1 English (Rs 20), and Sony Ten 2 English (Rs 20).

Similarly, 8 of its 10 High Definition (HD) Hindi GECs and sports channels which include SET HD (Rs 30), MAX HD (Rs 19), Sony Sab HD (Rs 28), Ten 1 HD English (Rs 25), Ten 2 HD English (25), Ten 3 HD Hindi (Rs 20), Sony Six HD (Rs 25), and Ten 4 HD Telugu, Tamil (Rs 20) are not be included in any bouquet.

The broadcaster has made all its popular channels available only on an a-la-carte-basis.

However, the number of bouquets offered by the channel and their prices have been decreased up to 50 percent.

The broadcaster has cut down the 12 bouquets includes Happy India Marathi Blockbuster (Rs 24), Happy India Bangla Blockbuster (Rs 24), Happy India Hindi Blockbuster (Rs 24), Happy India Marathi Blockbuster Plus (Rs 31), Happy India Bangla Blockbuster Plus (Rs 31), Happy India Hindi Blockbuster Plus (Rs 31), Happy India Bangla Bishesh (Rs 16), Happy India Smart Eco (Rs 12), Happy India Smart Eco Plus (Rs 18), Happy India Marathi Blockbuster HD (Rs 37), Happy India Bangla Blockbuster HD (Rs 37), and Happy India Hindi Blockbuster HD (Rs 37).

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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NTO 2.0: Sony unveils new RIO for GEC, sports channels

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