NXTDigital Ltd. (NDL), the media and communications vertical of the global Hinduja Group, on Thursday announced the launch of ONEDigital, a premier integrated offering today.

The bespoke solution for customers offers a myriad of digital services, ranging from broadband, digital TV, OTT and voice/intercom to wifi and CCTV.

ONEDigital is being rolled out in Mumbai initially and will be launched in other key cities by the end of the year.

Whilst broadband packages start from just 10Mbps and go all the way to 1Gbps, the TV solution gives customers up to 650 TV channels in standard and high definition. ONEDigital will also give customers access to over 300,000 hours of OTT content from international and regional platforms on any device, a media statement issued by NDL stated.

With the VOIP (Voice over Internet Protocol) solution from its partners, customers can have a personalised landline number and still be contactable over an IP or telecom network anywhere in the country. As part of the solution, ONEDigital can provide WiFi-enabled internet access in common areas and CCTV solutions, customised for individual customers.

Speaking at the launch of ONEDigital at SCAT 2022 in Mumbai on Thursday, Sanjeev Agarwal, Chief Operating Officer at OneOTT Intertainment, the broadband subsidiary of NXTDIGITAL, and Project Lead for ONEDigital, said, “Consumer preferences are radically changing in the way they not only consume but also access and engage digital services at home or at work. ONEDigital has been designed specifically based on that premise – to give customers access to all digital solutions for their home and office through a single business conduit – facilitating true digital convergence and much needed convenience.

“The USP is this is a bespoke end-to-end solution and can be tailored based on a customer’s specific needs — whether for home or a small, medium or large business. This is the start and we will, of course, continue to add more products to the ONEDigital portfolio over time”.

The company also unveiled its soon-to-be-launched OTT content aggregator app – giving customers access to OTT content from leading international and regional platforms.

The app, to be available online shortly, will give customers access to over 300,000 hours of global and local content initially and will pave the way for education, gaming and other apps to be integrated within the solution.

The company said an ecosystem of partners for providing quality VOIP and CCTV hardware and software solutions has already been built. In parallel, NDL has initiated training of its digital franchisees across its TV and broadband businesses to support customer needs — from pre-sales and installation to service support and troubleshooting.

According to NK Rouse, NXTDIGITAL COO, “We have over the years built a robust infrastructure, a strong subscriber base and a national network of franchisees, all backed by best-in-class technology, including our HITS platform and our award-winning NXTHUBs.

“ONEDigital and NXTPLAY are extensions of our solutions portfolio, focusing on emerging technologies and the need to develop solutions with an eye on the future. We have also commenced training our franchisee partners to make the paradigm shift to Digital Solutions Providers, ready for the next decade of growth that will also include Broadband over Satellite.”

NDL will look to offer the ONEDigital solution at its award-winning and owned-and-operated NXTHUBs, which have crossed 100 locations last month and already offer digital TV, broadband and OTT solutions in most locations.

In markets where terrestrial connectivity may be a challenge, the company is looking to harness the power of its scheduled broadband-over-satellite service to complement the solution.