Apple squarely shifted its focus toward artificial intelligence with the unveiling of its hotly anticipated iPhone16 along with a slew of new features coming with the next update to the device’s operating system.

While the new phone line-up headlined September 9’s showcase, the tech giant also shared updates to its smartwatch and AirPod line-ups, an AP report from Cuppertino, California stated.

Apple’s core artificial intelligence offerings are being packaged and billed as Apple Intelligence — first revealed at the company’s developers conference in June.

These features include the ability to search for images in your library by describing them, creating custom emojis, summarizing emails and prioritizing notifications.

Apple Intelligence will also upgrade Apple’s virtual assistant Siri to get it to better understand requests and give it some awareness of on-screen actions taking place on the phone, hopefully making it more useful.

Most of Apple’s AI functions will roll out as part of a free software update to iOS18, the operating system that will power the iPhone16 rolling out from October through December. US English will be the featured language at launch but an update enabling other languages will come out next year, according to Apple.

Meanwhile, according to Reuters, listed below are products the tech behemoth Apple launched at the ‘Glowtime’ event on September 9:

iPhone16

The iPhone 16, starting at $799, comes in two sizes — 6.1 inches, and 6.7 inches for the Plus model. The phones are powered by new A18 chips, which feature a 16-core neural engine designed for generative AI-linked tasks and Apple Intelligence.

The phones also come with a customizable action button, allowing users to perform a variety of functions such as recording voice memo, identifying songs, and translating phrases.

Apple also unveiled iPhone 16 Pro and 16 Pro Max models with a faster A18 Pro chip. The phones’ AI capabilities will include offering suggestions on how to set up a photoshoot more effectively.

The phones will also offer more advanced video capturing quality and a new audio mixing feature to enhance video recordings.

Apple Watch Upgrades

Apple unveiled its latest Watch Series 10 starting at $399, which, the company claims, is its thinnest and fastest charging watch ever.

The Series 10 will be powered by Apple’s new S10 chip, which includes a four-core neural engine that will allow machine learning activities and power features such as double tapping on device, Siri dictation, along with crash and fall detection.

Apple also highlighted the health-linked features of its watch, such as sleep apnea detection. The watch will monitor a new metric during sleep called breathing disturbances and will notify users if they display signs of sleep apnea.

Airpod Models

Apple’s AirPods 4, powered by a new custom H2 chip, start at $129 and come with improved audio quality and personalized spatial audio.

Users can also interact with Siri while using the AirPods by nodding “yes” or shaking their head to say “no” in response to Siri announcements. The charging case has USB-C ports.

The company also said that its AirPods Pro 2 can now be “transformed” into a personalized hearing aid via an upcoming software update, boosting the specific sounds in real time, like parts of speech or elements within a user’s environment.