OMTV, India’s first sanatan storytelling platform, today announced the appointment of Sahil Kiran Vaidya as head of business and strategy.

In his new role, Sahil will take care of the overall growth of the company via various associations and collaborations increasing the subscription base and reaching out to a wider audience via various creative ideas in his core competency. He will look after the distribution of content and revenue generation via syndication.

Sahil holds 20 years of rich experience as a business professional with a demonstrated history of working in the marketing and digital industry.

He previously worked with VSERV as DGM Operator Alliances. Sahil is a strong business development professional skilled in business strategy, business operations management, customer lifecycle management, mobile applications, B2B, and D2C account management, the company said in a statement.

Talking about the new role, Sahil said, “Thrilled, excited to be a significant part of OMTV. It’s content with knowledge, pride, and enlightenment. I have a firm belief that very soon OMTV is going to be competing with the top OTT platforms in India. It shall soon spread its wide wings across the globe. When Nitin and I discussed this whole proposition for the first time I just remember saying one word about the opportunity ‘Enormous’. Going forward there will be challenges but nothing can withstand the strength of OMTV.”

Nitin Jai Shukla, Founder & MD of OMTV commented, “I’m excited to have Sahil as a significant part of OMTV, he will add to the growth of the company with his enormous experience in the media industry. We have ambitious growth plans to expand and monetize the content as we are ready with our first original big-ticket show. Right now, we are a free app, and soon with OMTV originals and a library of our acquired content, we will be coming into the market in a big way. Sahil has huge experience in syndicating the content and with his expertise, I’m sure OMTV is bound to grow leaps and bounds.”

Sahil is based out of Mumbai. He holds a post-graduate diploma in Marketing Management and MBA in marketing and finance from Welingkar’s College, Mumbai University.