ONEOTT iNTERTAINMENT LTD. (OIL), the broadband subsidiary of NXTDIGITAL Limited, which is the media vertical of the global Hinduja Group, crossed 100,000+ home broadband subscriber additions in the fourth quarter of the financial year 2020-21.

OIL has attained a momentum of more than 1,000 subscribers-a-day on its way to crossing the 600,000+ mark, to retain its position in the top five private ISPs in India, according to a company statement.

OIL’s Chief Executive Officer Yugal Kishore Sharma believes that the dependence on the Internet has never been so high.

“Internet use cases have moved beyond browsing and social networking to work-from-home (WFH), on-line education, OTT entertainment & gaming, online-shopping, online-health, e-governance and others. This requires broadband connections to deliver real ‘high speed’ to support multiple users, devices and sessions with consistency and near 100 per cent availability. This is the period which actually separates the boys from the men,” Sharma said in a statement.

OIL has implemented unique business models to facilitate its rapid growth. The concept of DST or direct sales team has now evolved into digital sales teams, where the company is supplementing the traditional ‘push’ method of sales with digital mediums.

OIL has consistently strived to transform the lives of its customers especially in these WFH times by providing a high quality and high availability Internet experience backed by proactive and responsive customer care.

On strategy for growth, Sharma pointed out that the company has “imbibed learning from the evolution of the telecom sector, not just in India, but globally” and applied these learning to its business model to “ensure robustness and sustainability”.

Dwelling on the company coping up with the ever-increasing demand for Internet, Sharma said, “OIL has adapted to this consumption surge by doubling its Internet capacity on the supply side without passing the additional cost to its customers to maintain customer experience. That remains one of the key factors driving the performance and maintaining the momentum as we set our sights on our next milestone.”

The views of Sharma were also reiterated by Vynsley Fernandes, MD & CEO of NXTDIGITAL, who reiterated that ‘Team One’ has redefined the business of broadband in India through innovative modeling, getting in the right skill sets and developing a performance centric organization culture. “The results of a focused strategy of OIL are visible in the company consistently raising the bar on Q/Q basis, ” Fernandes added.

OIL is positioning itself to lead the on-demand entertainment economy by offering convergent solutions in the CDCA eco-system (connectivity, devices, content and apps) over ONE wire, supporting multiple screens for ONE subscribers by brining ‘future-to-the-home’ powered by a FTTH network, the official statement said, adding the company has also been steadily leveraging the cable television and HITS (Headend-In-The-Sky) subscriber base of NXTDIGITAL for expanding its footprint across the country.

NXTDIGITAL Limited, the media vertical of the global Hinduja Group, is a leading digital media and communications company and an integrated digital delivery platform in the country covering satellite, digital cable and broadband. Through these various platforms, NXTDIGITAL caters to millions of subscribers across the country in more than 1,500 cities and towns through over 9,000 cable operators.